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Ad Asia: India team leader Kataria has in-depth understanding of market dynamics, says Nayak
MUMBAI: The Advertising Council of India (ACI) & The Advertising Club have announced the appointment of Sunil Kataria, Business head, Godrej Consumer Products as leader of the Indian delegation for the AdAsia Congress to be held in Bali. The 30th edition of the esteemed media and advertising awards organized bi-annually by the Asian Federation of Advertising Associations (AFAA) will see global marketing and creative industry practitioners be a part of the ideas exchange platform.
Asian Federation of Advertising Associations vice chairman and Advertising Council of India representative K Srinivasan said “Ad Asia is a great forum for the Indian creative and media maestros to interact with other global practitioners on evolving industry trends. Having someone which such rich and versatile multi-functional and sectoral experience as Sunil Kataria lead the Indian delegation is sure to ensure that the India delegation plays an inspiring and impactful role at the congress.”
The Advertising Club president Raj Nayak said: “India has been at the forefront of some ground-breaking and high impact media campaigns. A coveted knowledge platform like Ad Asia 2017 is a great place to showcase the immersive and transformational work being done by the India media and advertising diaspora. With Sunil helming the Indian delegation, we are sure to receive the best representation at the form. Sunil with his in-depth understanding of the Indian market dynamics and global trends in sure to add significant value to the Indian delegation.”
Kataria said “I am honored to be nominated to lead the Indian contingent to the prestigious congress. The forum is a great platform for the fraternity to network with global creative leads and jam on media and marketing trends in the new social paradigm that we are currently in. We hope to have significant Indian representation at the event and would hence urge maximum participation by corporates at the event.”
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
