MAM
Ad agency 1pointsize sparkles at Spark 2004
MUMBAI: Creative outfit 1pointsize recently stole the show at the 2004 Spark which were awards hosted by the Ad Club Chennai as it walked away with five Golds, five silvers and two bronzes. The Chennai-based hot shop finished a close third behind JWT Bangalore and JWT Chennai.
1pointsize caused a major upset by winning metals in heavy-duty categories like Brand Building Campaign of the Year, Art Director of the Year and Television Commercial – English. The other prized wins were for photography, public service, corporate identity, typography, calendar and rural campaign.
An elated founder and CEO of 1pointsize Sharad Haksar said, “With just five people and a handful of small brands, we are rocking. We got nominated in 12 categories. And we’ve won in all the 12 categories. Last year we won seven metals. This year we’ve won 12.”
Haksar lead the way by winning a gold and silver for photography. ““Yeah, it’s nice to win for photography. But what gave me more kicks this year was we won in loads of categories. In the Brand Building Category, Stori beat big brands like Ford and Color Plus to bag the silver. In The Television Commercials category we won a gold for our first ever TVC (for Reva Electric Car). The other award I really treasure is the Art Director of The Year award for C P Sajith. He really deserved it. Overall I am quite pleased,” gushes Haskar.
For a two year old advertising agency, that’s quite a feat accomplished.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
