MAM
Ad agencies to be empanelled for RBI work
MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language ads across electronic and print media.
The empanelled agencies would be conceptualising, designing and releasing commercials on television and radio and ads in newspapers, according to RBI’s Request for Proposal (RFP) for Empanelment of Advertising Agencies.
The scope of work of the agencies would also cover production of TV spots/radio jingles, PTI reported. Translation / dubbing and adaptation of short films, TVCs radio spots and print advertisements into various India languages would also fall under the scope of work of the agencies.
Detailing the process for assigning jobs, the document stated that the routine notice or tender type advertisement below Rs 1.5 million will be given to the empanelled agencies by rotation. For ads of between Rs 1.5 million and Rs 10 million, the work would be assigned after inviting bids.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
