MAM
Activision Blizzard and Pocket Aces’ Loco partner to host India’s biggest Call of Duty Mobile Tournament
Fueling the growth of competitive esports in the country, India’s leading esports and game streaming platform, Loco, in an industry-defining move announces its partnership with video game publishing giant – Activision Blizzard. The two will jointly host India’s biggest Call of Duty Mobile tournament with a Prize Pool of INR 35 lakhs. Cementing a new milestone between the two leaders in their respective domains, the Call of Duty Mobile India Cup will pave the way for gamers sitting across the country, transforming the Indian gaming ecosystem at large.
Call of Duty Mobile India Cup will be live exclusively on Loco and the event comprises two tournaments- Call of Duty Mobile India Cup Open and Call of Duty Mobile India Cup Pro. Registrations for Call of Duty Mobile India Cup Open tournament are underway, allowing teams from across the country to sign up and compete against each other in 5v5 matches in an open qualifier format. The total prize pool is INR 10 Lakhs, of which INR 5 Lakhs will be awarded to the team at the 1st position while the remaining will be split amongst teams between 2nd & 8th position.
Following the nail-biting open battles, 16 qualifying teams will advance to the Call of Duty Mobile India Cup Pro and be joined by India’s top professional Call of Duty Mobile teams to play 5v5 matches in a league format. Team Mayhem and Team IND are among the top illustrious teams that have been invited for the Call of Duty Mobile India Cup Pro to level up the excitement and intensity. The total prize pool of the 5v5 matches in Call of Duty Mobile India Cup Pro is INR 25 Lakhs, of which the team at first position will receive 10Lakhs, followed by 5Lakhs and INR 3 Lakhs to the 2nd and 3rd position respectively while the rest of the prize pool will be shared amongst the teams between 4th and 8th position.
Speaking about the tournament, Anirudh Pandita Founder, Pocket Aces, said, "We are thrilled to partner with a leading game publisher such as Activision Blizzard and to host a tournament of this magnitude and scale. Call of Duty is a legendary title and we are really excited to build the Call of Duty Mobile eSports ecosystem in the country from the ground up. The Call of Duty Mobile India Cup is the first step in the formation of this ecosystem and will help cement India’s position on the global esports map. We are elated to have magnificent teams like Team IND, and Team Mayhem on board with us and in a country where esports is growing at an unprecedented rate, this is just the beginning of a journey to many more milestones.”
As a pioneer in the evolving Indian game streaming and esports broadcasting space, Loco is already home to some of India’s top competitive gamers such as Ghatak, GTX Preet, 8Bit Thug, and Jonathan to name a few. Over the years, the platform has asserted its position in the evolving ecosystem, having worked with leading brands and partners from around the world. Through strategic partnerships with Red Bull, Fnatic India, NBA 2K League, ax, and Xyaa, along with top teams like Fnatic, IND, 8bit, and Team Tamilas, Loco has played a vital role in the development of the esports industry in India.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
