MAM
Actimedia’s Trupti Vasudev joins Travel Lifestyle Network board in global first
MUMBAI: Actimedia PR & Digital’s chief executive, Trupti Vasudev, has been appointed to the global board of the Travel Lifestyle Network (TLN), making her the first-ever representative from India to hold the role. She will represent the Asia-Pacific region, spanning India, Singapore, Hong Kong, South Korea, Australia, GCC, Indonesia and Japan.
The appointment comes as TLN – a coalition of 25 top-tier independent communications agencies – celebrates its 20th anniversary with an expanded mandate and a more globally integrated structure. Known for steering campaigns across luxury travel, hospitality, airlines, wellness and lifestyle, TLN is sharpening its focus on consumer storytelling and cross-border collaboration.
“The Travel Lifestyle Network is a prime example of the power of collaboration – both for the participating agencies and clients who choose to work with a TLN agency. Specialist agencies are offering agility and deeply localised solutions for lifestyle brands and travel tourism brands with the professionalism of a global network, and as such are offering up a stiff competition to international conglomerates. The APAC region represents one of the world’s most dynamic consumer markets and offers unparalleled opportunities across lifestyle, travel, and luxury segments. I’m excited to leverage the network to create greater opportunities for each of the members and also to expand TLN further into other Asia Pacific markets” said Vasudev.
Also joining the new-look board is David Zapata, founder of US-based Zapwater Communications, who steps in as executive chair. He’s joined by Marilyne Levesque of Marelle Communications representing the Americas, and Virginie Le Norgant of GroupExpression for Europe. TLN founder Hanna Kleber continues as honorary chair.
“Our agencies represent a remarkable group of entrepreneurial and innovative leaders deeply embedded in their local markets. Moving forward, we will place greater emphasis on new offerings, services and industries – all while maintaining the high standards of excellence that have defined TLN for two decades,” said Zapata.
For Vasudev and Actimedia – TLN’s exclusive Indian agency partner – the move marks a bigger role in shaping global strategy in one of the most competitive segments of PR: lifestyle, hospitality and tourism.
TLN’s message is clear: 20 years in, the network isn’t slowing down – it’s going global with more force than ever.
Brands
Amagi unveils AI tool to automate artwork for global streaming
New engine turns video into ready-to-use artwork across formats fast
MUMBAI: Amagi has introduced an AI-powered artwork engine designed to take one of streaming’s most tedious tasks off human hands: resizing and reworking visuals for every platform imaginable.
Part of its Amagi Now platform, the new feature uses the company’s Amagi Intelligence layer to transform raw video into fully formatted, platform-ready promotional artwork in a single workflow. In an industry where one title may need dozens of visual variants for Fast, OTT, connected TV and social media, the promise is simple: less manual grind, more creative breathing room.
Instead of starting with templates, the system begins with the content itself. It scans video frames, picking up cues like composition, emotion and narrative context to identify the one image that best captures the story. That chosen frame becomes the foundation for everything that follows, with editorial teams stepping in only to review and fine-tune.
From there, the engine gets to work. A single approved image is automatically adapted into multiple formats, from widescreen to vertical and everything in between, while preserving framing and complying with platform-specific layout rules. The result is a neat trick: consistency without compromise, and speed without chaos.
Crucially, the entire process stays within the Amagi ecosystem. Teams can add logos, overlays and title treatments directly inside the platform, while built-in controls ensure every change is tracked and approved without endless back-and-forth.
For media companies juggling global distribution, the implications are significant. Artwork that once took days can now be turned around in minutes, cutting down on repetitive tasks, rejection cycles and operational overheads.
Amagi co-founder and chief technology officer Srividhya Srinivasan, said the move is about more than efficiency. As the number of platforms multiplies, she noted, the final step of getting the right visual in the right place has become a bottleneck. By teaching AI to understand the “soul” of a story, the company aims to free up creative teams while keeping storytelling intact.
The feature is already available to Amagi Now users, with a broader rollout planned from the second quarter of 2026.
