MAM
ACKO launches ‘ACKtually Speaking’ featuring R Madhavan
Mumbai: ACKO, an insurtech company, has launched a podcast series, ‘ACKtually Speaking with Maddy’, hosted by their brand ambassador, R Madhavan. The podcast series aims to address challenges and questions that individuals face in their financial lives that often remain unanswered. The series will have honest and upfront conversations with prominent guests and experts across industries who will navigate socially relevant topics that may also have a financial impact, such as untimely illness or death, stress, parenting, etc with R Madhavan. The podcast series is designed to be thought-provoking, while offering actionable insights, making it a reliable and authentic knowledge base.
Through this innovative platform, ACKO is committed to driving positive change for all. The podcast series aims to cover topics that are most relevant and not covered or comprehensively addressed across many other sources and also offer actionable insights to the listeners that can be easily understood and implemented. This is aligned to the company’s overall strategy of making financial decisions convenient, transparent, and accessible to all Indians.
The first episode of the series tackles the disconnect between the way life insurance is sold and what the product is meant for. Host R Madhavan dives deep with Varun Dua, challenging the perception of insurance as a tax-saving scheme that can provide returns. Instead, it positions insurance as a crucial tool for securing one’s future. The episode goes beyond product features and addresses the social stigma around death and the troubles that families go through when a loved one passes away without a will. It offers a comprehensive and empathetic exploration of life insurance.
Varun Dua, sharing his thoughts on the podcast series, said, “Acktually Speaking tackles the complexities and grey areas that all of us face in our financial lives. Our goal is to break the taboo or social stigma around these conversations and help listeners understand the impact that their financial choices can have on their lives.” R Madhavan echoed the same sentiments and said, “A lot of us refrain from asking questions because we feel we might be judged or we might offend those close to us, so we hesitate. We also end up feeling lost or unsure in terms of whom to ask or trust with such advice. But what if we could unpack these questions together, in a way that’s authentic and honest? That’s the spirit behind Acktually Speaking. We’re starting with life insurance, a topic that sparks confusion for many but this is just the first chapter. Acktually Speaking aims to be your guide, fostering conversations around the questions we’ve all grappled with but never quite dared to ask.”
The first episode also addresses various other critical themes of life insurance, shedding light on significant disparities between Western and Indian perspectives on death planning, common mistakes Indians make while purchasing insurance, the importance of refraining from seeking investment returns on insurance, and practical advice on estimating life insurance needs. Additionally, the episode highlights the potential financial vulnerabilities faced by Indians in their 30s due to inadequate planning.
Each episode promises to offer valuable insights and actionable advice, delivered in an engaging and accessible format. The series will be available for viewing on ACKO’s YouTube channel.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
