MAM
ACKO launches ‘ACKtually Speaking’ featuring R Madhavan
Mumbai: ACKO, an insurtech company, has launched a podcast series, ‘ACKtually Speaking with Maddy’, hosted by their brand ambassador, R Madhavan. The podcast series aims to address challenges and questions that individuals face in their financial lives that often remain unanswered. The series will have honest and upfront conversations with prominent guests and experts across industries who will navigate socially relevant topics that may also have a financial impact, such as untimely illness or death, stress, parenting, etc with R Madhavan. The podcast series is designed to be thought-provoking, while offering actionable insights, making it a reliable and authentic knowledge base.
Through this innovative platform, ACKO is committed to driving positive change for all. The podcast series aims to cover topics that are most relevant and not covered or comprehensively addressed across many other sources and also offer actionable insights to the listeners that can be easily understood and implemented. This is aligned to the company’s overall strategy of making financial decisions convenient, transparent, and accessible to all Indians.
The first episode of the series tackles the disconnect between the way life insurance is sold and what the product is meant for. Host R Madhavan dives deep with Varun Dua, challenging the perception of insurance as a tax-saving scheme that can provide returns. Instead, it positions insurance as a crucial tool for securing one’s future. The episode goes beyond product features and addresses the social stigma around death and the troubles that families go through when a loved one passes away without a will. It offers a comprehensive and empathetic exploration of life insurance.
Varun Dua, sharing his thoughts on the podcast series, said, “Acktually Speaking tackles the complexities and grey areas that all of us face in our financial lives. Our goal is to break the taboo or social stigma around these conversations and help listeners understand the impact that their financial choices can have on their lives.” R Madhavan echoed the same sentiments and said, “A lot of us refrain from asking questions because we feel we might be judged or we might offend those close to us, so we hesitate. We also end up feeling lost or unsure in terms of whom to ask or trust with such advice. But what if we could unpack these questions together, in a way that’s authentic and honest? That’s the spirit behind Acktually Speaking. We’re starting with life insurance, a topic that sparks confusion for many but this is just the first chapter. Acktually Speaking aims to be your guide, fostering conversations around the questions we’ve all grappled with but never quite dared to ask.”
The first episode also addresses various other critical themes of life insurance, shedding light on significant disparities between Western and Indian perspectives on death planning, common mistakes Indians make while purchasing insurance, the importance of refraining from seeking investment returns on insurance, and practical advice on estimating life insurance needs. Additionally, the episode highlights the potential financial vulnerabilities faced by Indians in their 30s due to inadequate planning.
Each episode promises to offer valuable insights and actionable advice, delivered in an engaging and accessible format. The series will be available for viewing on ACKO’s YouTube channel.
MAM
Wework Works the Roads with Atrium OOH Splash
26×13 ft design led installs light up Gurugram enterprise hubs.
MUMBAI: If office space is about location, Wework India has taken that mantra quite literally to the streets. Wework India Management Limited has rolled out a high-impact, design-led out-of-home campaign across Gurugram ahead of the launch of Wework Atrium Place, its latest enterprise-focused workspace in Udyog Vihar. The campaign, which went live in the first week of January, targets senior leaders and enterprise teams during peak commute hours across the city’s busiest business corridors.
Instead of traditional billboards, the brand has opted for large-format, architectural-style installations measuring 26×13 feet. Positioned across four high-visibility locations Sikanderpur, Golf Course Road, outside DLF Cyber Hub, and outside Ambience Mall on NH-8, the executions aim to transform everyday traffic routes into immersive brand moments.
Each installation uses bespoke, custom-built formats featuring backlit extended structures, sculptural acrylic lettering, and illuminated box elements. The result is less roadside advertising and more urban design statement, crafted to introduce depth, dimension and a premium aesthetic into Gurugram’s commercial skyline.
Rooted in a design-first philosophy, the creative approach leans on clean layouts and restrained messaging. Built for high-speed arterial roads, the visuals are engineered to deliver impact within seconds, balancing clarity with sophistication and reinforcing an enterprise-first brand identity without overwhelming the viewer.
Wework India chief marketing officer Debosmita Majumder said the campaign was built around context and attention. “OOH works best when it sits at the intersection of context and attention. For the launch of Wework Atrium Place, we focused on enterprise corridors where senior leaders and decision-makers are already primed to engage during their daily commute. Every element, from the scale and premium formats to the launch-led storytelling, has been designed to command attention without being intrusive, while reinforcing a clean, confident, enterprise-first brand language.”
The outdoor rollout forms part of a broader integrated launch strategy, amplified through digital media, social platforms, influencer collaborations and owned channels. The selected sites sit within Gurugram’s most established business districts, ensuring repeated exposure among enterprise professionals within the natural catchment of WeWork Atrium Place.
Conceptualised in-house by the Wework India team and executed in partnership with OAP India, the campaign sets the tone for the opening of Wework Atrium Place at DLF Atrium Place in Udyog Vihar. Designed for large organisations navigating hybrid and evolving work models, the new centre positions itself squarely at the intersection of flexibility and enterprise scale.
In a city where billboards often blur into the background, WeWork’s latest move makes a simple point, sometimes, to sell workspace, you first have to own the space outside it.
