AD Agencies
ACI to lead a delegation to AFAA DigiAsia 2024 Taipei
The Advertising Council of India (ACI) is mobilizing a delegation to the 6th. AFAA DigiAsia at Taipei between 2nd and 5th. September 2024.
Asian Federation of Advertising Associations (AFAA) chairman Srinivasan Swamy said, “This year the theme is AI4U. And Taipei is at the heart of technology associated with Artificial Intelligence, this is an experience which no marcom professional can afford to miss. An array of experts will speak on all aspects of Artificial Intelligence (AI) including its usability, uniqueness, utility and universality. A very special feature that has been added this time is visits to companies at the cutting edge of AI. This way, delegates can not just listen to top names in the field, they can actually go and see how these things work in the real world. And as a very special case, the delegate registration fee of USD 1200 is being waived for Indian early bird entries received before July 15th. 2024.”
AI4U. Dates Sept. 2-5 2024. Free Registration till 15 July 2024.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
