AD Agencies
ACI to lead a delegation to AFAA DigiAsia 2024 Taipei
The Advertising Council of India (ACI) is mobilizing a delegation to the 6th. AFAA DigiAsia at Taipei between 2nd and 5th. September 2024.
Asian Federation of Advertising Associations (AFAA) chairman Srinivasan Swamy said, “This year the theme is AI4U. And Taipei is at the heart of technology associated with Artificial Intelligence, this is an experience which no marcom professional can afford to miss. An array of experts will speak on all aspects of Artificial Intelligence (AI) including its usability, uniqueness, utility and universality. A very special feature that has been added this time is visits to companies at the cutting edge of AI. This way, delegates can not just listen to top names in the field, they can actually go and see how these things work in the real world. And as a very special case, the delegate registration fee of USD 1200 is being waived for Indian early bird entries received before July 15th. 2024.”
AI4U. Dates Sept. 2-5 2024. Free Registration till 15 July 2024.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
