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ACI sends 4 young professionals to attend AFAA’s first Fast Track Programme
MUMBAI: The Advertising Council of India (ACI) has announced that it will sponsor four young professionals to attend the Fast Track program commissioned by the Asian Federation of Advertising Associations (AFAA).
This is the first year of the Fast Track Professional Excellence Programme and it will be held from 3 September to 7 September this year. The program aims to re-orient young professionals to build on their basic skills in marketing and advertising and become achievers. Veteran advertising professional Janet Lee will be conducting the five-day residential programme.
AFAA chairman Pradeep Guha said, “This holistic training programme is aimed at identifying young talent and converting them into potential leaders. I believe they would emerge from this program far more productive and happier. They will receive a truly international experience with exposure to industry leaders.”
AFAA was started in 1978 and has since then been in efforts to unify Asia‘s advertising associations and aims to upgrade standards, ethics and practices of advertising and to bring positive contributions from advertising activities at regional and national levels.
ACI‘s members include The Indian Society of Advertisers (ISA) The Advertising Club Bombay, The Advertising Agencies Association of India (AAAI), The Indian Broadcasters Foundation (IBF), the India Chapter of the International Advertising Association (IAA) and the Standing Committee on Advertising (STACA).
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Robot Falls Head Over Wheels for Hero Glamour X in Pehla Nasha
Futuristic 125cc bike sparks robotic romance in dreamy campaign airing during Men’s T20 World Cup.
MUMBAI: Love at first ride has officially entered the future and this time, even a robot couldn’t resist losing its mechanical heart. Hero Motocorp, together with creative agency FCB Interface, has launched a captivating new campaign for its latest motorcycle, Glamour X, that cleverly blends emotion, innovation, and nostalgia. Set in a dazzling futuristic world, the film follows a robot who falls hopelessly in love with the sleek design and advanced features of the Glamour X, all beautifully soundtracked to the evergreen melody of ‘Pehla Nasha’.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is rewriting the rules of the segment. By combining cutting-edge technology like cruise control with accessible pricing, Hero has transformed the 125cc bike from a practical commuter into a desirable, feature-packed machine.
Speaking about the campaign, Hero MotoCorp head of marketing Aashish Midha said the film perfectly captures Glamour X’s transformation, “We’re redefining the 125cc category by marrying cutting-edge technology with affordability. This imaginative story where even a robot from the future falls in love with the bike shows just how advanced and desirable Glamour X truly is.”
The campaign is currently live across television and digital platforms and is enjoying prime visibility during the ongoing Men’s T20 World Cup, ensuring maximum reach to cricket-loving audiences across the country.
In short, Hero has proved that romance isn’t just for humans anymore sometimes, it takes a motorcycle this cool to make even robots weak at the knees.
