MAM
Acer India signs Sonu Sood as brand ambassador
NEW DELHI: Acer India, the PC brand, has roped in Bollywood actor Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand's innovative range of products across media platforms for campaign to talk about Acer’s commitment to improving people’s lives through technology. This association will help Acer India drive awareness of leading India’s next-generation digital evolution through its cutting-edge innovation and products which are strong and dependable just like what Sonu has represented during the pandemic crisis.
Acer India president and MD Harish Kohli said, “We are pleased to welcome Sonu Sood as our brand ambassador in India. As the brand grows to the next level, we aim to strengthen the relationship with our community in a meaningful way. Our association with Sonu Sood will further reinforce this bond and give our consumers a greater sense of objective on trust, strength, and dependability. We envisage this association will spur demand and excite our consumers.”
Acer India chief business officer Sudhir Goel said, "We are delighted to announce our partnership with such a talented actor and humanitarian who has shown his mettle in reel life and in real life through his selfless work during the pandemic. Sonu Sood’s persona and his contribution to empowering people resonates with Acer India’s brand mantra of empowering people through technology.”
Sonu Sood said, "I am excited to represent one of the most innovative technology brand in India. Acer is a truly disruptive technology company known for its range of premium quality dependable laptops, PCs, monitors, projectors and IoT led devices. The company has been committed to improving people’s lives through technology over the last 21 years in India & it’s a proud moment for me to be part of Acer’s journey."
Acer is aiming to play a key role in the digital transformation in the country and make a difference in our consumers’ lives using technology which are which are at the cutting edge of design, innovation and use while being one of the most trusted and dependable.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
