MAM
Ace Creative Learning forays into retail education
BENGALURU: Indian integrated learning player, Ace Creative Learning (ACL) has forayed into the retail segment with its flagship product – DeekshaTAB.
With a Rs 5 crore investment into the development of the software for this product, the company is targeting revenue of Rs 15 crore with a customer reach of 5000 until the end of this fiscal. And has an ambitious of crossing revenues of Rs 100 crore over the next three years. ACL says that DeekshaTAB is a one stop shop for CET/COMED-K aspirants across the country.
The DeekshaTAB , manufactured by Lenovo weighs around 400 grams, has an 8 inch display, and will be available at a price of Rs.34,999. ACL says that the DeekshaTAB is among a series of products that it plans to line up in the coming months that will be targeted at spirants for other competitive exams such as JEE, NEET, GATE and UPSC. By 2020, ACL is looking to reach out to 50000 students that will use the DeekshaTAB and eyeing a 20 per cent stake of the education tablet business.
ACL has planned a Rs 50 lakh print and digital campaign over the next 45 days to push DeekshaTAB. At present, the ACL has planned to sell the product directly to students, but is looking at channel partners. Overall, the company expects to close this fiscal with revenue of Rs 50 crore. It marketing spends are around Rs 3.5 crore reveals ACL VP of sales and marketing Venkatesan E. ACL’s creative and media buying is generally inhouse, with a part of the media buying being looked after by Torque Communications.
ACL had introduced the integrated learning programs in colleges to combine preparation for board exam and competitive exams through the Deeksha System in 2004. In 2008, ACL had raised investments of Rs 41 crore, from Accel Partners, Catamaran and Kaizen Private Equity.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
