MAM
Accor Showcase 2024 successfully concludes in Delhi and Mumbai
Mumbai: The curtains have closed on Accor Showcase 2024, a ground-breaking business-to-business (B2B) event that unfolded with tremendous success in Delhi at Pullman, Aerocity on 21 February 2024 and in Mumbai at Novotel Mumbai International Airport on 23 February 2024. This dynamic showcase not only met but exceeded expectations, leaving an indelible mark on the landscape of hospitality collaboration and innovation.
Accor Showcase 2024 created an immersive experience, fostering dynamic discussions on meetings, incentives, conferences, and exhibitions (MICE) that resulted in positive conversions. Over 50 Accor properties worldwide were represented, drawing active participation from corporates, travel partners, wedding planners, travel agents, and airline partners.
The culmination of Accor Showcase 2024 saw participation from a diverse array of countries, including the United Arab Emirates, the United States of America, India, Turkey, Thailand, Vietnam, Singapore, Indonesia, and many more underscoring its international significance and impact. Attendees from these nations enriched the discussions with their unique perspectives, contributing to the event’s success as a global platform for collaboration and innovation in the hospitality sector.
Furthermore, the spotlight was on the ALL-Accor Live Limitless loyalty program which captivated attendees, reaffirming Accor’s commitment to delivering exceptional guest experiences and setting new standards for loyalty in the industry. Attendees were privy to the latest updates on the ALL-Accor Live Limitless loyalty program and its offerings, signalling Accor’s unwavering commitment to delivering exceptional guest experiences. It also focused on the luxury, premium, mid-scale and economy segments with captivating conversations.
Accor India & South Asia head of commercial Pratima Badhwar said, “Accor Showcase 2024 has been a testament to our commitment to innovation and pushing the boundaries of hospitality. The positive responses received in both cities affirm that we are not just setting trends; we are defining the future of hospitality.”
Accor Showcase remains the highly respected and anticipated hotel exhibition in the travel and tourism industry. The event concluded with an engaging evening featuring the finest food and beverage offerings, leaving participants inspired and eager to embrace the evolving landscape of hospitality.
MAM
Boost Milkshake launches ‘The New Secret of Mahi Energy’ campaign with MS Dhoni
VML India crafts energetic tribute linking cricketing icon’s legacy to Gen Z fans.
MUMBAI: Boost Milkshake has found a fresh way to charge up its brand by plugging straight into the unbeatable energy of Mahendra Singh Dhoni and his millions of passionate fans. VML India has created an electrifying new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’. The multi-channel, social-first campaign celebrates Dhoni’s enduring legacy of excellence, resilience, and drive, while cleverly positioning the ready-to-drink milkshake as the secret fuel behind “Thala’s” iconic Number 7 energy.
Designed specifically for Gen Z’s digital habits and love for authentic, shareable experiences, the month-long campaign blends cultural insight with high-impact creative execution. It features captivating out-of-home activations in Mumbai, Chennai and Guwahati, along with strong social-first initiatives amplified by authentic Dhoni fan pages and influencers, including superfan Saravanan Hari.
VML India managing partner for North Jaibeer Ahmad said, “Boost has always stood for the energy that fuels belief. Today, energy is not just physical, it’s emotional, collective, and contagious. Boost Milkshake taps into this new-age energy, fuelling the passion of a billion fans who power every moment of greatness.”
VML India, senior VP and executive creative directors Nakul Sharma and Tirtha Ghosh added, “MS Dhoni isn’t just a player in India, he’s a phenomenon. We turned fandom from a passive emotion into an active source of energy. The same energy that powers Mahi also lives within his fans.”
Hindustan Unilever Limited (HUL) head of brand building for lifestyle nutrition Shailee Chatrath Tyagi noted, “Boost is the OG of cricket culture. With the national launch of Boost Milkshake in ready-to-drink format, ‘The New Secret of Mahi Energy’ is a befitting tribute to the eternal equation of Mahi and his million fans.”
Timed perfectly with the ongoing IPL season, the campaign reinforces Boost Milkshake’s connection with a new generation while celebrating Dhoni’s legendary status as he once again dons the iconic Number 7 jersey.
In a country where cricket runs on emotion as much as skill, Boost has smartly shifted the narrative, the real secret of Mahi’s energy isn’t just inside the champion, it’s also inside the millions of fans cheering him on. And now, there’s a tasty milkshake to power that collective belief.
