Brands
Accenture promotes Nidhi Aggarwal to VP- marketing
MUMBAI: Looks like it’s the time for another marketing professional to celebrate. Nidhi Aggarwal has been promoted to vice-president marketing at business consulting firm Accenture. She was hitherto the AVP- global digital marketing at the firm.
Nidhi’s has been quite a journey to get to where she has. Beginning her career in an event agency in 2007, she changed her career to do advertising sales for a magazine Verve. She then became a marketing consultant for a furniture company, rose up to become marketing manager at Gurgaon-based Lladro. She once again shifted lines to become the marketing head India for duty free shopping firm DFS group where she stayed for four years before staying put at Mumbai Duty Free for the next seven odd years holding marketing, merchandising and business head portfolios over time.
Then came the job offer in the global digital marketing department as AVP from Accenture in January which she gleefully accepted. Three years into the firm, she has been elevated as the vice-president marketing.
“When I joined three years ago, transition from a luxury retail marketing to a tech-driven environment felt like a leap into the unknown. But it’s been a journey of incredible growth and learning,” said she on linkedin while announcing her promotion.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
