MAM
ABP Group appoints Yash Mehta as CEO of Ananda Publishers’ education arm
Mumbai: ABP Group, a prominent media conglomerate, has officially named Yash Mehta as the chief executive officer (CEO) of the education division of Ananda Publishers, the esteemed publishing arm of the group. Yash, a highly experienced professional, brings with him a remarkable track record, unique expertise, and robust skills poised to guide the organisation in establishing a significant presence on the educational landscape of the country. Operating from Delhi, Yash will assume responsibility for overseeing all educational entities within the ABP Group.
Yash’s professional journey is distinguished by a diverse and rich background in the education sector. Prior to joining the ABP Group, he served as the executive director at Oxford University Press (OUP), where he held the position for an impressive five years, playing a pivotal role in driving substantial growth for the University Press. Before that, Yash served as the country lead at Macmillan Education India, where he spearheaded Macmillan’s education business in India and neighbouring markets such as Sri Lanka, Bhutan, the Middle East, Nepal, and Bangladesh. Yash’s career exemplifies extensive experience and leadership in the education industry.
On the appointment of Yash Mehta, Ananda Publishers director Dhruba Mukherjee expressed, “We were looking for an individual with a rich and diverse industry experience, having a vision for the future and a passion to win. Yash brings on the table all this and more. He leads from the front and under his leadership we expect our education businesses to grow in scale, size and impact.”
Yash Mehta, displaying great enthusiasm about his new role, stated, “I am greatly looking forward to this important next chapter. This is a critical time for the publishing industry, where the needs are changing at an unprecedented pace. The release of the NEP 2020 and the NCF 2023 coupled with emerging technologies and changing demands in education present new challenges and opportunities that require us to adapt and evolve. Keeping up with the increasingly dynamic needs of education will require decisiveness in planning and implementing strategic initiatives. This platform will provide me an opportunity to realise my potential in delivering educational solutions for an enduring positive impact on society. I will work towards the growth and success of the group and the satisfaction of all the stakeholders.”
Yash, a management graduate with over two and a half decades of professional experience spanning the banking, telecom, real estate, financial services, and education sectors, has also served as the joint secretary at the Association of Publishers in India (API) for two consecutive terms.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
