Brands
Abnd gives a fresh nappy twist to Growgether’s brand birth
MUMBAI: Abnd, the brand brains behind some of India’s sharpest consumer identities, has helped Rimashi Lifestyle deliver its latest bundle of joy — Growgether, a clever new parent-and-baby care brand born from the ethos of “Raising Better.”
More than just bibs and baby wipes, Growgether positions itself as a full-blown support system for modern parenting — part smart essentials, part warm, fuzzy community. The name, a playful portmanteau of “growing together,” signals the brand’s mission to grow with parents, not just their tiny tots.
From verbal flair to visual cuddle, Abnd built the brand ground up — developing a strategy, identity and packaging suite that plays nice with both sensibilities and style.
“Working on building Growgether has been a deeply meaningful collaboration,” said Abnd founder-partner Kunal Vora. “The brand’s focus on raising better parents as a pathway to raising better children and ultimately communities, is both timely and transformative, and we’re proud to have helped bring that vision to life.”
“Parenting isn’t about perfection-it’s about evolving, learning, and showing up every day. At Growgether, we endeavour to redefine what it means to raise a child by first empowering the caregivers who shape their world. Because when parents are supported, they are truly enabled and children flourish. Our products, community, and tools aren’t just for children; they’re for the parents who nurture them, worry over them, and love them fiercely, often while doubting themselves. This is at the heart of Growgether and our Raising Better initiative,” said Growgether co-founder & CEO Daman Gill.
“We created Growgether after living through the beautiful mess that is new parenthood ourselves. The sleepless nights, the 3 AM doubts, the flood of unsolicited advice, and the moments when you feel completely alone. We wanted to build a space filled with warmth, understanding , and the reassurance every new parent deserves. Every product we design, every resource we share, is our way of gently reminding you: ‘You’re doing better than you think.’ Growgether isn’t just a brand-it’s the village we all wish we had,” said Growgether co-founder and chief product officer Ritika Gill.
Growgether has quietly soft-launched on a few e-commerce shelves, with a broader rollout and a shiny new D2C website expected soon.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
