MAM
#AbhiTravelKarenge say majority of respondents to the India Bus Travel Survey by AbhiBus.com
As the reality of living along with the virus seems to sink in, people are eager to undertake travel immediately to meet their professional, personal and academic requirements. A majority of responders (63% ) gave a thumbs up to #AbhiTravelKarenge as soon as services start, while 16.8% said they would wait for initial rush to taper, only 14% said they would travel on need basis while the rest said they would wait for 2-3 months or wait for more guidelines from the Government. The respondents about 60% of them also anticipated an increase in travel fare.
AbhiBus.com, a leading online bus ticketing aggregator in India, has conducted a nationwide online bus travel survey to find out whether people are willing to travel immediately after the lock down is completely lifted or are they looking to postpone their journey due to increase in the COVID 19 cases. Named as ‘India Bus Travel Survey’, the Abhibus travel survey has surprisingly noted that the people are very optimistic and not shying away from travelling immediately once the travel restrictions are lifted.
However, they preferred to have a sanitized environment which enables a safe journey and while respondents prioritized social distancing and cleanness and hygiene as critical requirements, factors like increase in cost of travel fares and on time and reliable service figured later in their list.
Commenting on the survey findings, Mr Rohit Sharma, COO, Abhibus.com said, “We have received an overwhelming response for the survey within a span of 48 hours, 3,000 plus respondents say they have their professional, social and academic obligations that need to be fulfilled. There seems to be consensus amongst the respondents that life needs to go on, lockdown cannot be a way of life and #AbhiTravelKarnege seems to be their call. At the same time respondents were very clear about the need for safety, social distancing and many even were looking for COVID related insurance.”
Survey Findings: Clearly #ABhiTravelKarenge is the trend
Majority of the people (close to 80%) responding to the survey said that they are willing to travel immediately once the lock down is uplifted as they have urgent travel plans which have been pending for a long time. Professionals who are also planning their travel to continue their operations. Otherwise, the business continuity will be in danger, they think.
The passengers are, however, concerned about maintaining social distancing during the travel. More than 80% of them have expressed their concern about social distance and all of them want to make sure their personal hygienic materials such as hand sanitizers are being carried with them. Almost all of them want to eat only home cooked food to avoid any exposure to the external environment.
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MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
