MAM
Abhishek Bachchan on ETC’s ‘star giraftar’
Etc would be bringing Abhishek Bachchan as Star Giraftaar for April, capturing him in a candid conversation on the channel on 28 April 2004 at 7.30 pm.
The star will discuss his journey from his first film Refugee to the latest Run in a bindaas and animated conversation with etc anchor Suresh Menon, in the etc studio garden.
With his forth coming movies Yuva and Run to hit the screen soon, Bachchan junior will chat about his previous films, his joys, his highs in life and his disappointments, his family and the industry in general with uncanny honesty.
"I don't know why this film is called Run. I am really not running anywhere in it," he tells Suresh with a laugh about his latest film. He further adds, "My co-star Bhumika is so natural and so shy that it was refreshing to work with her. She was also like my buffer with the rest of the unit because I didn't know the language."
Star Giraftaar is a monthly slot where etc presents popular Hindi film personalities in its half an hour special show . Besides this, etc also shows the songs and scenes from the star's forthcoming film throughout the month. Etc also telecasts few special capsules called Its My Pasand where the star talks about his likes and dislikes in very witty style.
The show will be repeated on Thursday 29 April at 1.30 pm.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
