MAM
Abhishake Das joins Tribal DDB as creative director
MUMBAI: Tribal DDB India has appointed Abhishake Das as creative director.
In his second stint at Tribal DDB, Das will work on brands such as Volkswagen, Idea Cellular and Wrigley among others.
Prior to this, Das was with Zenith Optimedia – Zed Digital, Delhi.
Das comes with over seven years of experience in the digital front, which includes working on a broad spectrum of categories, such as Automotive, Telecom, FMCG, Fashion and NGO.
Das has earlier worked on brands including VW, Puma, Hyundai, Adidas, Uninor, Lufthansa, Nescafe, Intel and Microsoft.
“Joining Tribal DDB again is like coming back home. This place has always been, and will always be, the only true-blue digital agency. It is in its DNA, and I‘m really excited to be one with it once again,” Das said.
Tribal DDB India president Max Hegerman added, “I am excited to have Das (re)join Tribal DDB India. We have communicated for some time, and I am greatly impressed with his energy and ideas – and his passion for all things digital. I am glad that our growth this year has put us in a position to add someone like Das to our leadership team.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
