MAM
Abhinay Singh’s Adgcraft welcomes Hassan Faridi as account director
MUMBAI: In a world where communication shapes destinies and drives success, Adgcraft is turning the spotlight on innovation and leadership with a stellar appointment.
With the dynamic energy of reinvention coursing through its veins, one of India’s most trusted PR agencies has announced the 10 year veteran in the industry – Hassan Faridi as its new account director. This landmark addition comes as a resounding affirmation of Adgcraft’s unwavering commitment to crafting strategic and impactful communication solutions. With over a decade of cross-industry expertise, Faridi’s entry heralds a new era of creative brilliance and strategic precision, poised to elevate the agency to unparalleled heights.
As account director, Faridi will take charge of key client accounts, spearheading strategic communication plans and overseeing seamless execution of PR campaigns. His role will also include mentoring team members and maintaining robust client relationships. Drawing on his extensive experience, he aims to enhance client satisfaction, expand Adgcraft’s portfolio, and align communication strategies with measurable business outcomes.
Adgcraft, founder & MD, Abhinay Kumar Singh shared his enthusiasm for the appointment, “We are delighted to welcome Hassan Faridi to the Adgcraft family. His extensive experience, strategic acumen, and passion for communication align perfectly with our vision to deliver exceptional results for our clients. Faridi’s leadership will undoubtedly strengthen our team and elevate our service offerings.”
Faridi expressed his excitement about joining Adgcraft, stating, “Joining Adgcraft represents an exciting chapter in my professional journey. The agency’s commitment to delivering meaningful and impactful communication solutions resonates deeply with my approach to public relations. I look forward to collaborating with the talented team here to craft strategies that address client needs while pushing boundaries in how PR drives value for businesses. My goal is to contribute to the agency’s continued growth by delivering consistent, high-quality results for our clients.”
Faridi brings a wealth of expertise in managing high-impact PR campaigns, nurturing client relationships, and driving strategic initiatives across industries such as Corporate, Technology, Automobile, Finance, FMCG, Retail, CSR, Hospitality, Startups, Education, and Health. His strong team management skills and innovative approach make him a valuable asset in steering Adgcraft towards greater success.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
