Brands
Abhi & Niyu appoints goodwill ambassadors for Special Olympics Bharat
Mumbai: Abhiraj and Niyati aka Abhi & Niyu, widely recognised content creators have been roped in to motivate the Indian contingent and cheer the Indian special athletes who are headed to the Special Olympics World Summer Games, in Berlin. They have been roped in to become Exclusive Goodwill Ambassadors in the Influencers category to create awareness about the special athletes representing India at the World Summer Games to be held in Berlin, Germany from 17 June to 25 June 2023.
Abhi & Niyu have journeyed throughout India in search of 100 inspiring tales of change, positivism, and inspiration. They frequently incorporate facts with their informative content. Their commitment to disseminating information on a wide range of topics, including business studies, environmental challenges, and potential remedies has greatly increased their appeal. Abhi and Niyu are overjoyed to support the participants and be a part of an occasion that has the power to bring the world together unlike any other.
Abhi and Niyu truly believe in helping others wherever possible, like being a part of numerous groups that connected plasma donors and helped obtain hospital beds and other necessities for the poor during the devastating second wave of COVID-19. They also created a video based on this brilliant idea to urge people to give their used or worn-out masks and PPE kits to this cause.
This summer, the Special Olympics will be welcoming 7000 Special Olympics athletes and Unified partners from 190 countries to compete across 26 sports disciplines. The athletes will be supported by more than 3,000 coaches and 20,000 volunteers. Special Olympics Bharat is sending a contingent of 198 Special Athletes and partners and 57 Coaches from India to participate across 16 Sports.
On becoming the exclusive goodwill ambassadors for Special Olympics Bharat, Abhi and Niyu stated, “It’s a great privilege to be in the company of special athletes that will make the country proud! Knowing their stories, cheering for them, and being a part of this marvellous journey will be an experience to cherish. We hope to create awareness among the general public about the cause of the Special Olympics and celebrate inclusivity through sports. We wish like to encourage more people to support our special stars who will be representing India at the Special Olympics World Summer Games, Berlin”.
SO Bharat chairperson Dr Mallika Nadda said, “I am delighted to see youth like Abhi and Niyu sensitised and proactive in their responsibility towards society. I appreciate the several initiatives they have supported, drawing the attention of the enormous online following they enjoy. I trust that these partnerships would inspire people and help change mindsets”.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
