Brands
ABBY Awards 2026 open entries as global tie-up with The One Club deepens
MUMBAI: The Advertising Club has opened entries for the 57th edition of the Abby Awards 2026 Powered by The One Club | The One Show, reinforcing its partnership with the global creative organisation ahead of Goafest 2026.
Positioned as the region’s benchmark for creative and marketing excellence, the Abbys will recognise work produced between 1 April 2025 and 28 February 2026 across creative, media and broadcaster and publisher categories. Submissions will remain open until 2 March 2026.
Organisers said the awards would continue to follow a rigorous judging process aligned with international standards, with senior industry leaders forming the jury and greater client participation expected across evaluation stages.
Abby Awards 2026 chairperson Ajay Kakar, said the strengthened collaboration with The One Club would take Indian and South-east Asian creativity to a wider global audience. He added that the awards were being reimagined with closer industry involvement, a stronger jury line-up and expanded opportunities for regional talent to gain international recognition.
The Advertising Club said the Abbys remain the only industry-led awards platform in the region, designed to celebrate excellence across advertising, media and marketing disciplines
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
