Brands
ABBY Awards 2026 open entries as global tie-up with The One Club deepens
MUMBAI: The Advertising Club has opened entries for the 57th edition of the Abby Awards 2026 Powered by The One Club | The One Show, reinforcing its partnership with the global creative organisation ahead of Goafest 2026.
Positioned as the region’s benchmark for creative and marketing excellence, the Abbys will recognise work produced between 1 April 2025 and 28 February 2026 across creative, media and broadcaster and publisher categories. Submissions will remain open until 2 March 2026.
Organisers said the awards would continue to follow a rigorous judging process aligned with international standards, with senior industry leaders forming the jury and greater client participation expected across evaluation stages.
Abby Awards 2026 chairperson Ajay Kakar, said the strengthened collaboration with The One Club would take Indian and South-east Asian creativity to a wider global audience. He added that the awards were being reimagined with closer industry involvement, a stronger jury line-up and expanded opportunities for regional talent to gain international recognition.
The Advertising Club said the Abbys remain the only industry-led awards platform in the region, designed to celebrate excellence across advertising, media and marketing disciplines
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
