AD Agencies
Abby Awards 2024 powered by One Show keeps getting bigger and better
Mumbai: Created for and by the marketing, advertising and media industry, the Abby Awards 2024 powered by One Show continues to set new benchmarks. From agencies and clients, from digital and media companies to specialist companies, the awards have witnessed a record-breaking increase in participation over the past three years. This year, the awards have attracted a staggering 3,506 entries from 273 companies, for the Creative and Media ABBY. Noteworthy among the returning participants are agencies such as VML, Lowe Lintas, McCann Worldgroup India, DDB Mudra, Famous Innovations, among others, underscoring the industry’s confidence in the Abby Awards.
A significant highlight of the 2024 edition, the introduction of three new age categories – Digital, Mobile, and Technology, has collectively garnered 626 entries from 75 companies. Additionally, responding to industry demands, the inclusion of the health category and new sub-categories in trending subjects like AI, Virtual Reality, and Sustainable Practices has further demonstrated the awards’ commitment to staying abreast of industry trends and demands.
The judging process, a cornerstone of the Abby Awards 2024 powered by One Show’s integrity, was adjudged by an esteemed panel of 23 Jury Chairs and 204 jurors across 23 categories. Notably, the representation of women in the jury has seen a steady increase, with 68 female judges contributing to a ratio of 33:67. Furthermore, out of the 23 Jury Chairs, 9 were women, reflecting a ratio of 40:60, thus ensuring a balanced and inclusive evaluation process. Reinforcing the jury’s relevance and contemporary outlook, 53 new, young, award-winning judges were introduced to the process, making an impressive 26% of jury, this year.
A testament to its credibility, the Abby Awards 2024 powered by One Show employs a rigorous judging process, combining the renowned One Show system of shortlist and award rating with independent verification by KPMG. This dual-layered approach not only upholds the integrity of the awards but also enhances the stature of winners, many of whom go on to achieve success at prestigious festivals like Cannes and One Show.
Beyond digital, creative and media companies, the awards serve as a performance benchmark for specialist companies including content companies, broadcasters, publishers, PR companies, Video Craft companies, Design companies, NGOs, and branded content companies.
Below are links to the complete list of companies shortlisted:
Shortlist for Creative ABBY 2024 – https://theadvertisingclub.net/award/creative-abbys-2024-shortlist/
Shortlist for Media ABBY 2024 – https://theadvertisingclub.net/award/media-abby-2024-shortlist/
The Abby Awards 2024 powered by One Show will be held on the 29, 30, and 31 of May during Goafest 2024.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
