Brands
Aashirvaad Organic says ‘Sach Much Organic’
Mumbai: Aashirvaad Organic, a leading and trusted household name in staples, introduced its new brand proposition that redefines the landscape of its organic offerings – Sach Much Organic. This proposition resonates with Aashirvaad’s unwavering dedication to delivering purity, transparency, and 100 per cent organic products of great quality to discerning consumers.
In a world where the term ‘organic’ often remains shrouded in ambiguity, Aashirvaad takes a bold step to uphold its pledge of ‘100% Aashirvaad, 100% Organic’. At the heart of Sach Much Organic lies a revolutionary innovation that empowers consumers – a unique QR code on each product’s packaging that enables consumers to trace their chosen product’s journey from the farm to their homes. Thus, educating and creating awareness among consumers about the source and journey of their food. A pioneering feature setting new industry standards, and empowering consumers to make choices that align with their well-being and values.
Additionally, the range from Aashirvaad Organic includes a portfolio of attas and dals –that carry prestigious certifications from the United States Department of Agriculture (USDA) as per the National Organic Program of the United States and from INDOCERT as per the National Programme for Organic Production of India, affirming to consumers that they meet organic standards. Each of the products goes through rigorous testing for 217 pesticides, setting a new standard for purity and quality in the industry.
ITC Ltd COO, staples & adjacencies Anuj Rustagi remarked, “At ITC, we are dedicated to driving transformative change that positively impacts society. For decades, Aashirvaad has graced countless households with premium and quality offerings. Through ‘Sach Much Organic’, the brand is not only setting new benchmarks but also building awareness about the true essence of organic goodness. With a mission to educate consumers about the benefits of choosing organic, Aashirvaad Organic is poised to inspire trust – one ‘Sach Much Organic’ product at a time. Aashirvaad’s Organic Range represents our dedication to creating a better future, where consumers connect with products.”
Complementing this proposition, Aashirvaad has launched two new protein-rich organic offerings: Organic Rajma and Organic Kabuli Chana. These additions to the range exemplify Aashirvaad’s dedication to redefining the realm of organic goodness.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
