Brands
Aashirvaad introduces made-to-order flours under ‘Namma Chakki’
Mumbai: Aashirvaad Atta, India’s No.1 packaged atta brand, has announced the launch of its latest direct-to-consumer (D2C) offering ‘Namma Chakki’ in Bengaluru. As the name suggests ‘Namma Chakki’ is poised to be a one-stop destination for all flour needs of consumers.
Aashirvaad, has always been a customer centric brand and is known for bringing newer innovation and experience to consumers. With the launch of Namma Chakki in Bengaluru, the brand has once again demonstrated its commitment to meeting the evolving needs of its customers.
What makes Namma Chakki unique?
. Flour is specially ground, only after an order is placed by a consumer
. 12 distinct flour varieties made available to suit new age consumer requirements.
Some of the exclusive variants being launched include millet-based flours like 100% Jowar, 100% Ragi flour, Atta with millets & quinoa, fortified flour (Fortified with Iron, Folic Acid & Vitamin B12), Atta with high protein & single grain flours like 100% Khapli Atta & 100% MP Lokwan Atta and 100% Chana dal besan.
. Paper based and personalised packaging (with consumer’s name written on the pack)
Speaking at the launch, ITC Ltd. SBU chief executive – staples, snacks, and meals Ganesh Sundararaman said, “Every customer is unique and each one has their own taste, need, preference etc. It is no longer one size fits all. Personalisation is going to be the next growth lever and we are delighted that as an iconic brand we are committed to offering consumers with high quality products and products that address their evolving needs. Namma Chakki, is our endeavour to offer personalised quality atta to consumers, leveraging the Company’s years of experience and expertise in wheat. We have created a platform where one can directly order their preferred atta and get it delivered at their door-step hassle-free. We are excited and look forward to receiving encouraging consumer franchises.”
Furthermore, Namma Chakki will be offered in a unique & innovative paper-based packaging. The brand continues to take strides towards contributing to sustainability, while simultaneously meeting the expectations of environmentally conscious consumers. This initiative is in line with ITC’s Sustainability 2.0 vision which strives to strengthen the Company’s multi-dimensional efforts to combat climate change, enable the transition to a net zero economy, work towards ensuring water security for all, restore biodiversity through adoption of nature-based solutions, create an effective circular economy for post-consumer packaging waste and scale up programmes that support sustainable livelihoods.
Aashirvaad Namma Chakki will offer a wide range of flours including – 100% Sharbati Atta, 100% Khapli Atta, 100% MP Lokwan Atta, 100% Chana Dal Besan, Atta with Methi, Gluten-free atta, Fortified atta, Atta with 5 grain Multigrain and other millet-based flours.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
