MAM
Aaren Initiative wins Tata Teleservices TN outdoor account
MUMBAI: Aaren Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group has bagged the out-of-home solutions account for the Tamil Nadu (TN) circle of Tata Teleservices. The account was won in a multi agency pitch, the incumbent being RMG David.
Tata Teleservices Limited is a leading player in the telecom sector and in Tamil Nadu. They currently operate in over 80 towns and have ambitious expansion plans to further augment their presence.
“We are extremely happy to have won this assignment. It is heartening to see that our strategic inputs, robust monitoring systems, proprietary planning tools like AiPT are helping us to win new business in the out-of-home solutions market. To me it also shows that the market is maturing and becoming more and more professional. I am confident that Aaren Initiative will provide the best possible service to Tata Teleservices,” says Integrated Marketing Action Group MD Ashish Bhasin.
Aaren Initiative has also recently launched AiMS, the Aaren Initiative Media System, a tool which provides error free and efficient operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative is touted as the only planning tool currently available in India, which lists more than 9000 out-of-home options in 9 cities, alongwith different angles of photographs, access maps and a unique rating system and visibility score.
Aaren Initiative has expanded its out-of-home operations in more than 126 cities and towns for blue chip clients like LG Electronics, Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, Bilt, Thai Airways and Dena Bank to name a few.
Aaren Initiative is a member of Lintas India’s Integrated Marketing Action Group which also has Linterland (Rural), dCell (Strategic Design), Lin Opinion (P.R.), Advent (Events), Lintas Personal (CRM & Direct Marketing), Lintertainment (Entertainment Marketing) and Lintas Healthcare as its members.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
