MAM
Aaren Initiative bags Tata Indicom’s MP & Chattisgargh circles
MUMBAI: Aaren Initiative, the outdoors arm of Lintas India’s Integrated Marketing Action Group, has clinched the outdoor business of Tata Indicom’s Madhya Pradesh & Chattisgarh circles. Aaren Initiative earlier this year also won the Tamil Nadu circle.
Tata Indicom is is amongst the largest out-of-home advertisers in India. Other agencies in the fray were RMG David and Prime Time; the latter being the incumbent.
Tata Indicom officials confirmed the development to Indiantelevision.com, stating that the first phase of activity would involve a one month focussed tactical campaign. The competitiors in the MP & Chattisgarh circle being Reliance, Idea and Airtel.
Aaren Initiative managing director and IMAG director Ashish Bhasin states,”We won the account as we focussed on innovation as well as due to the Aaren initiative of transparency, better rates and better planning.”
Bhasin further added that Aaren Initiative would be looking at very high levels of service, speed of response and innovations to add value to Tata Indicom in MP & Chattisgarh. “The investments Aaren Initiative has made in professionalising the outdoor industry and introducing planning softwares like AiPT and AiMS for the first time in India, is now standing us in good stead.”
The brief from Tata Indicom is very clear – To ensure high impact visibility and be cutting edge in these circles. The overall Tata indicom account is pegged at Rs 300 million.
AiMS (Aaren Initiative Media System) is a proprietary planning tool developed by Aaren Initiative that claims to provides error free and efficient operations in the outdoor field.
AiPT, another proprietary planning tool, lists more than 9,000 out of home options in nine cities, along with different angles of photographs, access maps and a unique rating system and visibility score.
In 2005, Aaren Initiative has expanded its operations to handle out of home operations in more than 126 cities and towns, for blue chip clients like LG CDMA, Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, Bilt, Thai Airways Sutherlands, CNBC Group, Indus League and Dena Bank, to name a few.
Aaren Initiative is a member of Lintas India’s Integrated Marketing Action Group which also has Linterland (Rural), dCell (Strategic Design), Lin Opinion (PR), Advent (Events), Lintas Personal (CRM & Direct Marketing), Lintertainment (Entertainment Marketing) and Lintas Healthcare as its members.
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
