MAM
Aamby Valley continues with Kaleido Communications as creative partner
MUMBAI: Sahara group-promoted Aamby Valley City has retained Navi Mumbai-based Kaleido Communications to do its creative duties. The agency got associated with the developer of a hill city in the Sahayadri ranges a year back when it first won the creative mandate.
Recently Aamby Valley City had called for a re-evaluation of the pitch, which involved agencies like Lowe and Contract, apart from Kaleido.
Media grapevine estimates the account size to be around Rs 100 million. Sources close to the development confirmed the news to indiantelevision.com. The media mandate of the brand is handled by Percept‘s Allied Media.
According to a source close to the development, the main focus of the forthcoming campaign will be on re-launching Aamby Valley City in its new avatar and promoting the group‘s other real estate properties as well.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
