MAM
Aaiba Design & Two Brothers collab for innovative performance marketing campaigns
Mumbai: Aaiba Design, a pioneering creative agency renowned for its groundbreaking brand solutions and design, has announced its collaboration with Two Brothers Organic Farms in 2021 for its exceptional performance marketing campaigns. This partnership symbolizes a strategic alliance that magnifies the reach and impact of Two Brothers’ organic products by delineating brand identity, tonality, visual language, and targeted digital marketing endeavours.
With a growing emphasis on health, sustainability, and ethical consumption, the demand for organic products continues to escalate. Two Brothers Organic Farms, distinguished for its dedication to organic farming practices and top-notch produce, has emerged as a trusted entity in the organic food industry worldwide, spanning over 1000 plus cities and 75 plus countries.
Speaking about this, Aaiba Design creative director & co-founder Saurabh Chandekar said, “Our collaboration with Two Brothers Organic Farms marks an exhilarating opportunity to harness the power of performance marketing to spotlight their extraordinary products.”
Furthermore, Aaiba Design client servicing director & co-founder Rasika Chandekar said, “We specialize in crafting data-driven design solutions and strategies that yield measurable outcomes. By harnessing the latest digital tools and techniques, we aspire to elevate Two Brothers’ brand visibility and foster engagement among target audiences.”
Aaiba Design project manager and design lead Krutika Potdar remarked, “The performance marketing campaigns focus on optimizing online channels to augment brand awareness, generate leads, and propel conversions for Two Brothers. Employing dynamic designing, personalized messaging, and a strategic grasp of the brand, the campaign endeavours to resonate with consumers actively seeking organic, ethically sourced alternatives.”
“We are thrilled to collaborate with AAIBA Design to amplify our digital marketing endeavours and extend our reach to a broader audience of health-conscious consumers. Through targeted performance marketing strategies, we aim to magnify the visibility of our organic products and reaffirm our commitment to quality, sustainability, and ethical farming practices,” expressed Two Brothers Organic Farms founders Satyajit and Ajinkya Hange.
Aaiba Design are inspired by music, color, and nature, and they consider them integral to their work ambiance. The brand has been recognized with various awards for its design and creative work in the industry. AAIBA currently works with prestigious brands, including Vedas Exports, Ayushakti, Absolut, Starbucks, Suzu Agro, Milletude, Lakme, Gargi by PNGS, MTV, Sun TV Network, HUL, Vodafone, and Gulf Oil, to name a few.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
