MAM
AAAI to hold seminar ‘The Block’ later this month
MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that they will hold a 10-session 30-hour experience, The Block The Triple A Creative Workshop.
The aim is to help mid-level creative people in advertising agencies become creative directors. Going by popular belief that creativity cannot be taught, but an environment has to be created to nurture it, the course’s faculty are 10 senior creative directors and ad film producers. Each of them will take one three-hour session every alternative Friday at the World Trade Centre Mumbai. The programme kicks off on 19 March.
The faculty includes Rediffusion’s R Balakrishnan, Sumantra Ghosal, Preeti Vyas Giannetti, Prasoon Joshi, Piyush Pandey and Prasoon Pandey. They will share their personal experiences, showcase their star campaigns and will cover subjects like: extracting a provocative brief, selling a creative campaign internally and to the client, connecting with the consumer’s heart, creating for sales, creating for awards and common pitfalls.
In a release, AAAI stated that the format and syllabus of the workshop was arrived at in order to bring out the participants’ own creativity and help them develop a point of view.
Brands
Zinema Media to issue new shares and acquire Beontyme Tech Stake
Board approves 1.93 crore share issuance and 60 per cent acquisition via share swap
MUMBAI: Zinema Media & Entertainment Limited has announced a series of significant corporate decisions following its board meeting held on 2nd March 2026. The company is proceeding with a substantial capital raise along with a strategic acquisition aimed at strengthening its footprint in the media services sector.
The Board has approved the issuance of 1,93,00,000 equity shares at a price of Rs 10 per share on a preferential basis. The shares will be issued against cash consideration and allotted to a group of 15 investors. Among the key allottees are Nova Film Studios LLP and Lords & Partners Property Management Service Private Limited, each receiving 50,00,000 shares. Additionally, M Kiran Kumar and Dean Estates Private Limited will be allotted 15,00,000 shares each. The proposed issuance marks a significant step in bolstering the company’s capital base.
In a parallel move, Zinema has also approved the acquisition of a 60 per cent equity stake in Beontyme Technologies Private Limited. The transaction will be executed through a share swap arrangement rather than a cash deal. Under this structure, Zinema will issue 6,000 of its own equity shares to the existing shareholders of Beontyme Technologies in exchange for the majority stake.
Beontyme Technologies, incorporated in December 2021, operates within the media services segment. While the company has reported nil turnover over the past three financial years, Zinema indicated that the acquisition is strategically aligned with its long-term growth plans and expansion objectives.
Both the preferential allotment and the acquisition are subject to shareholder approval. The company has scheduled an Extraordinary General Meeting (EGM) on Saturday, 28th March 2026, which will be conducted via video conferencing to seek formal consent for these proposals.
