MAM
AAAI to culminate diamond jubilee with Future of Advertising symposium
MUMBAI: The celebrations started in March this year and since then it’s been one long party. The Advertising Agencies Association of India (AAAI) completed 60 years and to celebrate its diamond jubilee year, the association planned a number of events throughout the year with a view to enriching the advertising community and the marketing and business community as a whole.
The diamond jubilee celebrations will culminate with ‘The Future of Advertising’ symposium, which will be held in Mumbai from 9 – 11 November.
A host of eminent speakers like Group M Worldwide CEO Irwin Gottleib, Omnicom vice chairman Michael Birkin, Hindustan Lever managing director Arun Adhikari, Lowe Worldwide CEO Tony Wright, BBDO creative head Asia David Guerrero, Ogilvy & Mather chairman and national creative director Piyush Pandey, United Nations under secretary-general Shashi Tharoor and author of One and Detective Marketing Stefan Engeseth will deliberate on The Future of Advertising.
The three-day symposium, with a nominal registration fee of Rs 6000, will focus on how advertising was traditionally known and the way it has changed dramatically within a very short period of time. It will look at how consumers have changed and the way audiences are reacting to advertising messages; and, above all, on how impressions and opinions about a brand are not influenced by advertising alone.
The speakers will present their vision of the future of advertising, the outlook in this field and in the global economy, and the changing face of the media.
It will also examine the future consumers, future communication challenges, convergence and new media, and newer research to read trends.
JWT India CEO and Steering Committee chairman for the symposium Colvyn Harris said, “AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics. With an impressive line-up of eminent speakers and thought provoking subjects, this symposium will shed light on the challenges and opportunities that face the advertising industry. I am positive this will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future. For a business and a brand with ambition, it is this critical area which makes a business successful in the long run.”
AAAI president Srinivasan Swamy said, “The diamond jubilee is an important milestone for the association and various events have been planned across the year to commemorate this 60 this year milestone.”
Diamond Jubilee Celebrations chairman Ramesh Narayan said, “It has been a busy year. AAAI has planned seminars, conventions, publications and events to commemorate and celebrate this year. In fact, AAAIs diamond jubilee year commenced with a change in the associations identity, which was redesigned to be relevant to the changing times. AAAI now sports a simple yet modern logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAIs role in modulating the industry’s cadence and resonating the positions and principles of its membership.”
Said Harris, “This is an effort to give back something to the industry and it is a fantastic opportunity. It will help in improving the profile of the people in the industry and is open to every professional who is associated with brands in any way.”
Also read:
AAAI turns 60, chalks year long agenda for diamond jubilee celebrations
AAAI organises ‘Beyond The Horizon’ seminar to mark its diamond jubilee
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
