MAM
AAAI to culminate diamond jubilee with Future of Advertising symposium
MUMBAI: The celebrations started in March this year and since then it’s been one long party. The Advertising Agencies Association of India (AAAI) completed 60 years and to celebrate its diamond jubilee year, the association planned a number of events throughout the year with a view to enriching the advertising community and the marketing and business community as a whole.
The diamond jubilee celebrations will culminate with ‘The Future of Advertising’ symposium, which will be held in Mumbai from 9 – 11 November.
A host of eminent speakers like Group M Worldwide CEO Irwin Gottleib, Omnicom vice chairman Michael Birkin, Hindustan Lever managing director Arun Adhikari, Lowe Worldwide CEO Tony Wright, BBDO creative head Asia David Guerrero, Ogilvy & Mather chairman and national creative director Piyush Pandey, United Nations under secretary-general Shashi Tharoor and author of One and Detective Marketing Stefan Engeseth will deliberate on The Future of Advertising.
The three-day symposium, with a nominal registration fee of Rs 6000, will focus on how advertising was traditionally known and the way it has changed dramatically within a very short period of time. It will look at how consumers have changed and the way audiences are reacting to advertising messages; and, above all, on how impressions and opinions about a brand are not influenced by advertising alone.
The speakers will present their vision of the future of advertising, the outlook in this field and in the global economy, and the changing face of the media.
It will also examine the future consumers, future communication challenges, convergence and new media, and newer research to read trends.
JWT India CEO and Steering Committee chairman for the symposium Colvyn Harris said, “AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics. With an impressive line-up of eminent speakers and thought provoking subjects, this symposium will shed light on the challenges and opportunities that face the advertising industry. I am positive this will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future. For a business and a brand with ambition, it is this critical area which makes a business successful in the long run.”
AAAI president Srinivasan Swamy said, “The diamond jubilee is an important milestone for the association and various events have been planned across the year to commemorate this 60 this year milestone.”
Diamond Jubilee Celebrations chairman Ramesh Narayan said, “It has been a busy year. AAAI has planned seminars, conventions, publications and events to commemorate and celebrate this year. In fact, AAAIs diamond jubilee year commenced with a change in the associations identity, which was redesigned to be relevant to the changing times. AAAI now sports a simple yet modern logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAIs role in modulating the industry’s cadence and resonating the positions and principles of its membership.”
Said Harris, “This is an effort to give back something to the industry and it is a fantastic opportunity. It will help in improving the profile of the people in the industry and is open to every professional who is associated with brands in any way.”
Also read:
AAAI turns 60, chalks year long agenda for diamond jubilee celebrations
AAAI organises ‘Beyond The Horizon’ seminar to mark its diamond jubilee
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
