MAM
AAAI to Celebrate Platinum Jubilee in 2020
MUMBAI: Advertising Agencies Association of India (AAAI) is proud to celebrate its Platinum Jubilee year during 2020.
The premier national organisation for advertising agencies in India was set up in Calcutta in 1945. Four agencies from Calcutta – D J Keymer, General Advertising Agency, J Walter Thomson Co. and Press Syndicate along with three agencies from Bombay – Adarts, Lintas and National Advertising Service were the founder members of the AAAI.
Over the years, AAAI has stood the test of time and strengthened relations with the government and various industry bodies viz Indian Newspaper Society (INS), Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA), Indian Outdoor Advertising Association (IOAA), Internet and Mobile Association of India (IAMAI), Association of Radio Operators in India (AROI) et al.
Initially only Full-Service Agencies were members of AAAI and in 2008 AAAI opened its doors to Media and Creative Agencies as well. Recently it has opened its membership to Digital agencies and very soon it will open its membership to PR, Events and Outdoor agencies too.
Elaborating on this AAAI President, Ashish Bhasin said “AAAI was formed to promote advertising as a professional activity. From its humble beginnings with a mere seven agencies, AAAI has grown manifold to its present strength of more than 100 Advertising Agencies, who contribute more than 80% of the total ad budget of the country. Initially the total size of the advertising industry was Rs 5 crore, the advertising industry stands at over Rs. 70,000 crores in 2019 and is expected to grow up to Rs 1 trillion in the next few years. I am delighted to announce that the Executive Committee of AAAI has unanimously chosen Sam Balsara as Chairman of the Platinum Jubilee Celebrations Committee.”
In this connection Sam Balsara commented, “We hope to mount Celebrations in keeping with this momentous occasion. I look forward to the cooperation of my Colleagues in the Industry to make this a memorable occasion.”
The Platinum Jubilee Celebrations Committee will soon announce more details to celebrate AAAI’s 75th Anniversary during 2020.
The Advertising Agencies Association of India (AAAI) is the official, national organization of advertising agencies, formed in 1945, to promote their interests. The Association promotes professionalism, through its founding principles, which uphold sound business practices between advertisers and advertising agencies and the various media. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognized as the apex body of and the spokesperson for the advertising industry at all forums – advertisers and media owners and their associations and Government.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
