MAM
AAAI announces workshop contest for young creatives
MUMBAI: As a part of its Diamond Jubilee Celebrations, the Advertising Agencies Association of India (AAAI) has announced the The AAAI-AdFest Young Lotus Workshop Contest 2006 for Young Creatives.
This contest offers Young Creative People, who are under 30 years of age, with less than five years experience and currently employed in an AAAI member agency, a chance to win a trip and an opportunity to participate in the AdFest in Pattaya, Asia’s premier creative awards function.
This will be an effort from AAAI to encourage young creative talent. The association believes that this initiative will also help young creative people in their member agencies get international exposure and experience.
All young creative people (two members per team, one copywriter and one art director), from all AAAI member agencies will have to create a print ad (25 cms height x 16 CMS width, in English) on eye donation.
“Only one entry per team is allowed. The entries received will be judged by an eminent panel of top creative directors of AAAI member agencies and the decision of the jury would be final and binding,” said AAAI Executive Committee Member Vinod Nair, who is charge of this year’s initiative.
The winning team will be sent, by AAAI, to attend the AdFest Young Lotus Workshop which will be a two days affair from 7 – 9 March 2006.
There, their work produced at the workshop will be judged by an international panel of judges of the AdFest and the winners will be announced during the AdFest event, at the Crystal Lotus Award ceremony, with the recipients receiving a certificate of recognition for their work.
The winning team will be allowed to attend all sessions of the AdFest, which is being held in Pattaya, Thailand from 9 – 11 March 2006.
The last date for receiving entries at the AAAI office is 13 January 2006.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
