MAM
A.O. Smith India announces launch of #AOSmithCares challenge
MUMBAI : In an effort to applaud the work of the people who are helping and reaching out to communities during these trying times and to extend support towards the crusade against COVID-19, A. O. Smith India, a leading water heater and water purifier company, has announced the launch of its campaign,#AOSmithCares Challenge. Under this initiative, the company will contribute Rs 500 to the PM Cares fund for each story of contribution that a consumer shares on the AO Smith Cares portal. Starting with its own employees, A.O. Smith is proud to introduce this initiative that allows individuals to share stories about their simple acts of kindness. The campaign will run until 15 May and the donations will be made based on the total pledges made on its portal by that date.
#AOSmithCares Challenge campaign is being launched to help connect people and encourage others to do their part in the fight against the pandemic and to bring optimism for the journey ahead of us all. People are invited to share their photographs and personal messages while tagging family and friends to help prompt them to join the effort.
“We believe that individual acts of kindness at this hour can go a long way and have an overall impact on the society as a whole,” said A. O. Smith India MD Parag Kulkarni. We are empathetic to medical and essential service personnel who are working tirelessly to help us fight this pandemic. With this initiative, we want to do our part to help make a difference.”
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MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
