Brands
A brick manufacturer that uses mass media communications
BENGALURU: “We are probably the first and only brick manufacturers in the country that uses mass and social media for advertising our products,” says Wienerberger India Private Limited (WIPL) managing director Appaiah Monnanda.
To announce the launch of ‘Smart Brick Solutions’ in India, WIPL has used mainline newsprint and radio in Bengaluru and Chennai. Besides, the company has a presence on social media, including blogs and Facebook. Though the current marketing budgets are small, about Rs 1 crore, the company will spend more in the future once it moves to a pan-India presence from a mainly South India supply say company sources. The company also spends a portion of its marketing budget for BTL activities such as taking part in exhibitions and its own events that it holds to familiarise its products to the construction industry.
iMagic handles the mass media creative and Disha Communications the event creative for the company. “The concept is given to the agency and it creates the ad for us,” says WIPL marketing manager Anasu Mitra. So far WIPL has been buying media space directly. Its radio jingles – on 104 Fever and 93.5 Red FM in Bengaluru and Hello 106.4 FM were created by the radio stations. “Imagine the Radio Stations surprise when we went to them –‘ You want to advertise bricks!’ is what they asked,” says Mitra.
WIPL, a wholly owned subsidiary of the Austria headquartered Wienerberger AG, clocked revenue of Rs 100 crore last fiscal. The company has a number of brands in India, including Porotherm. Wienerberger AG had revenue of € 266.29 crore (€ 2.66 billion) in 2013.
Brands
Nestlé India names Prateek Tripathi head of IS/IT and business excellence
Analytics veteran brings over two decades of data and governance expertise
GURUGRAM: Nestlé India has appointed Prateek Tripathi as head of IS/IT and Nestlé Business Excellence, effective 1 April, 2026, subject to approvals, the company said in a regulatory filing.
Tripathi will succeed Krishna Guha Roy, who will step down from the role on 31 March, 2026 to take up a larger leadership position within the global Nestlé group.
The company disclosed the development in a filing to stock exchanges under Regulation 30 of the Securities and Exchange Board of India’s Listing Obligations and Disclosure Requirements.
Tripathi, 45, joined Nestlé in 2019 and currently serves as data governance lead for the Asia, Oceania and Africa zone since February 2025. In this role, he has helped strengthen analytics and data integration capabilities across the South Asia region.
Before joining Nestlé, Tripathi held leadership roles at General Electric, Citibank, Parle Agro and Nielsen, bringing more than 21 years of experience in analytics, data governance and business transformation.
At Nestlé, he began as data analytics manager and played a key role in shaping the company’s data governance framework, driving compliance with internal policies while identifying optimisation opportunities across markets in the Asia-Oceania-Africa zone.
Tripathi holds a bachelor’s degree in mathematics, computer science and statistics from Osmania University and a postgraduate diploma in business management from Goa Institute of Management.
The company said his experience in analytics, governance and digital integration positions him to lead Nestlé India’s IT and business excellence function as the firm scales its technology and data-led initiatives.
