Account
A Advertising (Delhi) wins Incredible India global campaign (Ministry of Tourism) creative duties worth Rs. 800 mn
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 25 January- 7 February 2007. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
Media | |||
DLF (Real Estate) | – | Percept Media | 250 million |
Himalaya Healthcare | Maxus | Starcom (Bangalore) | 180-210 million |
Mathrubhumi‘s FM Venture | – | Media Direction | 30-50 million |
The Muthoot Group (FM Venture) | – | TME | 10 million |
Creative | |||
Artemis Health Sciences (PTL Enterprises) | – | AB&M (Delhi) | 35 million |
Aquawhite (Oral Care) | – | Madison Creative (Delhi) | NA |
Chevy Spark (General Motors) | – | Leo Burnett | 250 million |
Crazy Noodles (Mark-Pi) | – | Mindspace | 10-15 million |
DLF (Real Estate) | Percept H | Percept H | 250 million |
FCB Ulka | |||
Capital Advertising | |||
Lintas Personal | |||
DNA (Daily News & Analysis) | Rediffusion DY & R | Contract (Mumbai) | 120 million |
Global Automobiles Pvt Ltd | – | Bates (Kolkata) | NA |
Incredible India global campaign (Ministry of Tourism) | Ashok Creatives | A Advertising (Delhi) | 800 million |
Mathrubhumi‘s FM Venture | – | R K Swamy/BBDO | 30-50 million |
Mint Business Newspaper ( HT Media) | – | O&M (Delhi) | 180-200 million |
Sapat Parviar (Chai Time, Parivar Family Blend & Shayadri) | Saints & Warriors | Quadarant | 70-100 million |
The Economic Times Leader‘s Challenge Tour ( Golf tournament) | – | Inner Circle (Kolkata) | NA |
The Muthoot Group (FM Venture) | – | Rediffusion DY & R (Chennai) | 10 million |
Creative & Media | |||
Anzera Properties (Real Estate) | – | MAA Bozell | 20 million (combined) |
Ortho Care (Health Care) | – | ||
Bed and Breakfast campaign (Ministry of Tourism) | – | Span Communication | 15 million |
Fresh@ (Heritage Foods India) | – | MAA Bozell | NA |
MAS Holdings (Lingerie retail) | – | Bates Enterprise (Bangalore) | 40-50 million |
The Coconut Development Board (Ministry of Agriculture) | MAA Bozell, Madras Advertising & FCB Ulka | MAA Bozell, Magnum Stark Communications, Madras Advertising & Jelitta Publicity (Empanelled) | 50 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
