Brands
92.7 Big FM ropes in Sehwag, Ayaz & RJ Abhimanyu
MUMBAI: 92.7 Big FM is known to provide thematic content during the 20-20 cricket match series, thereby becoming the most popular radio destination during the cricket extravaganza.
This year the radio station is all set to ride the 20-20 cricket wave yet again, with two exclusive segments. The radio station has roped in celebrated cricket analyst Ayaz Memon to co-host ‘BIG Cricket League’ with sports RJ Abhimanyu. The duo will present a star player’s biopic every week from Monday-Thursday 8pm-9pm from 3rd April to 26th May for its listeners across HSMs. Leveraging the cricket fever, 92.7 BIG FM is collaborating with legendary cricketer Virender Sehwag for the third time to bring match analysis to a cricket crazy nation during the morning show across the network.
Big Cricket League will see Ayaz Memon presenting biopics of iconic players every week and bringing alive interesting facts of the lives of famous cricketers like MS Dhoni, Yuvraj Singh, Suresh Raina, Virat Kohli, Rohit Sharma, Zaheer Khan, Gautam Gambhir and Murali Vijay that will be focusing on their childhood, family background, education and more. Spread over a period of eight weeks, this cricket season will see the flamboyant Virender Sehwag offer exclusive pre and post match analysis.
Sehwag said, “This is my third year with 92.7 BIG FM for the 20-20 cricket series and it gives me immense pleasure to be associated with them yet again. I feel privileged to connect with all the cricket enthusiasts off the field. Cricket has always been my passion and I am humbled to be doing what I love through this unique offering.”
Memon, said “This is a great platform through which listeners can acquire information and insights about their favorite players. Cricket is a religion in our country and fans want to know everything about their heroes. BIG Cricket League will provide the audience with just what they are looking for.”
Spokesperson from 92.7 BIG FM said, “92.7 BIG FM has always catered to the various entertainment needs of its listeners through a plethora of distinctive content formats. Cricket is one sport that is celebrated largely in the country.”
92.7 BIG FM will further drive engagement by conducting daily musical contests for the listeners largely segregated under two categories, BIG 4 and BIG6. In the BIG 4 contest, the listeners will have to identify one common thing between 4 consecutive songs played in an hour. The BIG 6 will have an RJ play a 15-sec mash-up of 6 songs, wherein the listeners will have to identify all 6 songs. This light-hearted segment will make the content more interactive, providing listeners a chance to win exciting prices.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
