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82.5 Communications wins ad mandate for Haldiram’s
MUMBAI: 82.5 Communications has won the advertising mandate for Haldiram's (North). Haldiram's is one of the biggest names in the sweets, snacks, ready to eat, fresh and frozen food, and restaurant segments. They are also major exporters and cater to the Indian diaspora based in the US, UK, Europe, Middle East and Australia.
Speaking on the win, 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay says, "It is a privilege to partner Haldiram's in their communication endeavours. Haldiram's set the benchmarks for the heights that Indian entrepreneurship can reach, an achievement that resonates with the spirit of 82.5."
Haldiram's managing director Pankaj Agarwal remarked, "We were impressed by some of the work done by 82.5 Communications for their other clients and we hope that they create some superlative work for our brand as well."
Haldiram's began as a tiny shop in Bikaner; by 1982, they had set up shop in Delhi and the capital had begun to stop by and take note of the savouries and sweets. It was word of mouth that grew the business manifold over the next decade until Haldiram's came to stand for a food company that was synonymous with taste, hygiene and innovation. What began as a small-town enterprise in India is a global phenomenon today.
"It is some of these values that the brand stands for that we wish to magnify and make even more relevant for a newer audience set", adds 82.5 Communications senior vice president Mohit Ahuja. Haldiram's has recently begun to change their restaurant design and layout in keeping with current audience preferences.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
