Brands
82.5 Communications secures creative mandate for Bacardi India’s brands
MUMBAI: When has Bacardi not turned the mundane into a memory, setting the rhythm at your favorite club, igniting laughter at house parties, or simply elevating your spirits with every pour? Always, right? Well, hold onto your glasses because Bacardi India has just uncorked a game-changer!
In a bold, electrifying move, the brand is ready to shake up the world of advertising by teaming up with 82.5 Communications. And at the helm of this creative storm? None other than the chief creative officer, Anuraag Khandelwal, with a proven flair for crafting iconic campaigns.
This partnership isn’t just about marketing—it’s a pledge to reimagine storytelling, connect with consumers like never before, and launch Bacardi’s brands into an orbit of innovation and excitement.
Get ready for campaigns that’ll make heads turn and glasses clink!
Emerging as the ideal partner after a rigorous pitch process, 82.5 Communications impressed with its dynamic ideas and marketing solutions. The agency will also play a pivotal role in supporting Bacardi India’s upcoming product launches, ensuring a cohesive and memorable brand presence.
Sharing his excitement, Bacardi India and neighbouring regions, marketing director, Mahesh Kanchan remarked, “This partnership with 82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”
Reflecting on this collaboration, 82.5 Communications chief creative officer, Khandelwal stated, “I’m thrilled to be part of this journey with Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers.”
82.5 Communications, president north & east, Chandana Agarwal added, “Both Bacardi India and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”
Brands
Budweiser 0.0 partners five IPL franchises to boost fan engagement
Fan-first campaign brings city pride, merch and match-day culture into focus
NEW DELHI: Budweiser 0.0 has announced its debut partnership with five franchises in the Indian Premier League, marking a significant step in its growing play in India’s cricket ecosystem.
The brand has teamed up with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals for the ongoing season, aiming to connect with fans across key cricketing cities.
The collaboration signals the brand’s shift from national-level associations to more localised, city-driven engagement. It builds on Budweiser 0.0’s “In the Hands of Fans” platform, which focuses on celebrating the passion, rituals and identity that supporters bring to the game.
As part of the partnership, the brand will roll out limited-edition merchandise inspired by each of the five teams, giving fans a tangible way to showcase their loyalties. The initiative is designed to tap into match-day culture and extend fan engagement beyond the stadium and screen.
Commenting on the move, AB InBev vice president marketing & trade marketing Vineet Sharma said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture, acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey, taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we will celebrate the pride, traditions and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
The move also builds on the brand’s earlier association with global cricket events, as it looks to deepen its presence in India through culturally relevant storytelling and fan-led experiences.
As the IPL season unfolds, Budweiser 0.0 is betting on city pride and fan passion to drive its next innings, turning spectators into participants in the ever-evolving world of cricket fandom.
