MAM
82.5 Communications creates #LetsStayHome campaign for CERA
MUMBAI: In this troubled time due to COVID-19 when people are being advised to stay home, CERA, a complete home solutions provider and 82.5 Communications have engaged with people in a special way. CERA Sanitaryware being the product which offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home which brings home as the center of one’s life.
In keeping with the brand philosophy – Kuch Pal Ghar Ke Naam – CERA invited people to post videos of the things they could do because of staying at home that they otherwise would not have had a chance to do. People responded with numerous simple, happy videos that encourage others to stay home and in good spirits during this trying period.
In contrast to the current times, these #LetsStayHome videos stand out as a message of hope and positivity, giving people a small break from their anxieties.
Their current campaign strikes a sync with #CeraKuchPalGharKeNaam which is a most celebrated television campaign of CERA launched a year ago, says “Aaj Ghar Pe Hi Rehte Hain” and ends with “Kuch Pal Ghar Ke Naam.”
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
