MAM
73 per cent urban Indians see Ram Temple consecration boosting BJP/NDA vote bank: Ipsos IndiaBus Ram Temple Perception Poll
Mumbai: The consecration ceremony of the Ram Temple in Ayodhya was held on 22 January 2024. PM Narendra Modi was present at the temple and about 7,000 devotees including celebrities and prominent figures in society were present, who were there by invitation.
A lot has been written about the timing of the opening with general elections coming up this year. What are the views of the common man? Ipsos, a leading global market research conducted a survey among urban Indians to capture their views on how they perceive this grand opening of the temple. Overall, 73 per cent of the respondents polled believe the construction of the Ram Temple in Ayodhya will influence votes in favor of the BJP/ NDA in the upcoming General Elections. Similar views were pronounced among students (80 per cent), east (86 per cent), north (80 per cent), tier 1 (79 per cent), tier 3 (77 per cent), west (74 per cent), women (74 per cent), low education (74 per cent), high education (71 per cent), men (71 per cent), SEC A (69 per cent), tier 2 (62 per cent) and slightly lower among south (51 per cent) respondents.
Ram Temple in Ayodhya = Economic gains for Uttar Pradesh?
Overall, 77 per cent of those polled hold the view that the new Ram Temple in Ayodhya will boost economic gains for Uttar Pradesh. Across demographics the respondents polled held this view and agreed. East zone (91 per cent), north zone (89 per cent), west zone (80 per cent), 45 plsu age group (81 per cent), 18-30 years (78 per cent), 31-45 years (73 per cent), SEC B (81 per cent), SEC C (77 per cent), students (81 per cent), males (79 per cent), females (75 per cent) etc. The view was also endorsed by tier 1 (79 per cent), metros (78 per cent), tier 1 (79 per cent), tier 2 {76 per cent), tier 3 (75 per cent), low profile (79 per cent) and high profile (71 per cent). Only 45 per cent in south felt the temple will lead to economic gains for Uttar Pradesh.
Commenting on the findings of the survey, Ipsos India group service line leader, public affairs, corporate reputation, CSR and ESG Parijat Chakraborty said, “The Ram Temple in Ayodhya will influence the vote bank in favour of the BJP/ NDA is the dominant view. This view is being supported by more number of respondents across demographics. For south zone we see polarization of views. Likewise the Ram Temple giving a fillip to economic gains for the state of UP was universally endorsed across cohorts. Only south zone was polarized. New fancy trains, airport, and improved infrastructure in Ayodhya will finitely bring devotees to the holy city and increase tourism and economic benefits.”
Ram Temple opening – a religious event or political event
Overall, we see divided views – 51 per cent perceive it as a religious event; 16 per cent say it is a political event, while 26 per cent believe it is a religious cum political event and seven per cent were undecided. South zone was most divided with 24 per cent calling it a religious event, 35 per cent said political event, 24 per cent said both (religious and political), while 17 per cent were undecided. 66 per cent respondents in tier 3 called it a religious event and likewise for north zone (65 per cent) said it is a religious event.
“Perceived largely as a religious event, though its linkage with politics cannot be ignored,” added Chakraborty.
Methodology:
Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200 plus respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have a city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
