Digital
3M successfully conducts ‘Tech Connect 2023’
Mumbai: 3M, the American multinational conglomerate known for its operations in the fields of industry, worker safety, healthcare, and consumer goods hosted its annual product showcase – “Tech Connect 2023” on the 6 October 2023 in Gurgaon.
Tech Connect is a visionary tech fair aimed at promoting innovation, collaboration, and the exchange of transformative ideas in the ever-evolving tech landscape. It is a unique event that brings together distinguished business leaders from 3M & its customers, offering attendees the unique opportunity to engage in meaningful conversations and gain insights into the impact of 3M’s scientific expertise on everyday life.
The event saw attendees from across business sectors and allowed customers and client partners to experience technology and innovation at the Customer Technical Center to experience the product firsthand.
Speaking on Tech Connect, 3M India consumer business group leader Siddhesh Borkar said, “We’re thrilled with the response at Tech Connect 2023. This event allowed us to showcase our technology and how innovation can improve everyday lives. For instance, Scotch-Brite™ is no longer only a green pad for dishwashing. Imagine not ending up poking your hands with tough steel scrubbers to remove those daily tough stains in your utensils – brought to life with a new, economical scrubber Scotch-Brite™ Super Strong. Imagine not having to use many makeshift tools to keep your bathroom looking new – brought to life with our uniquely designed Scotch-Brite™ Bathroom Scrubber Brush. And imagine a home where creativity knows no bounds when it comes to home décor – where instead of being limited with the only option as drilling nails into the wall, you get a choice of 3M mounting solutions like the strong Scotch® double-sided tapes range, or the Command™ range of hooks and strips which can both hold strongly and come off cleanly.
Every aspect of our products is designed with the aim of improving consumers’ lives and making things easier for them.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
