MAM
3M India appoints Debarati Sen as MD; Amit Laroya elevated to 3M Korea MD
MUMBAI: 3M India, the Indian subsidiary of US multinational conglomerate 3M Co., has announced the appointment of Debarati Sen as managing director of 3M India Limited and 3M Lanka Pvt. Ltd. The appointment came into with effect from 1 June 2016. Sen has taken the responsibility from Amit Laroya, who led the company for the past three years and is now moving to 3M Korea.
In her new role, she will focus on innovation, aligning the organization closely to customer needs in the Indian marketplace. She will also look after 3M India’s local capabilities in the form of industry leading customer innovation centers, multiple manufacturing plans and top notch talent across functions positions it well for growth.
On the occasion of her appointment, Sen, said, “Having been part of 3M for more than two decades, I am committed to building further the strong position that 3M has built over the years in India. The focus will be stronger than ever to provide innovative solutions to the Indian customer and help drive value through local technology and manufacturing. The endeavour is to work closely with the government to help realize ‘Make in India’ project a success.”
3M India is a publicly traded company on the Bombay Stock Exchange and National stock exchange and claims to have an annual sales of Rs.2,103 cr in financial year 2015-16).
Sen joined 3M in 1996 and has been a part of the organization for over two decades now. She has worked across various verticals and held key positions including CMO and global business director at 3M. Currently, she is the acting director of corporate sales operation at 3M’s corporate headquarters in St. Paul, USA.
3M former MD Laroya added, “I am glad to handover this position to someone who has a proven track record both in India and the US. 3M India will benefit from her experience and leadership.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
