MAM
3M India appoints Debarati Sen as MD; Amit Laroya elevated to 3M Korea MD
MUMBAI: 3M India, the Indian subsidiary of US multinational conglomerate 3M Co., has announced the appointment of Debarati Sen as managing director of 3M India Limited and 3M Lanka Pvt. Ltd. The appointment came into with effect from 1 June 2016. Sen has taken the responsibility from Amit Laroya, who led the company for the past three years and is now moving to 3M Korea.
In her new role, she will focus on innovation, aligning the organization closely to customer needs in the Indian marketplace. She will also look after 3M India’s local capabilities in the form of industry leading customer innovation centers, multiple manufacturing plans and top notch talent across functions positions it well for growth.
On the occasion of her appointment, Sen, said, “Having been part of 3M for more than two decades, I am committed to building further the strong position that 3M has built over the years in India. The focus will be stronger than ever to provide innovative solutions to the Indian customer and help drive value through local technology and manufacturing. The endeavour is to work closely with the government to help realize ‘Make in India’ project a success.”
3M India is a publicly traded company on the Bombay Stock Exchange and National stock exchange and claims to have an annual sales of Rs.2,103 cr in financial year 2015-16).
Sen joined 3M in 1996 and has been a part of the organization for over two decades now. She has worked across various verticals and held key positions including CMO and global business director at 3M. Currently, she is the acting director of corporate sales operation at 3M’s corporate headquarters in St. Paul, USA.
3M former MD Laroya added, “I am glad to handover this position to someone who has a proven track record both in India and the US. 3M India will benefit from her experience and leadership.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
