Brands
20th Century Fox to open branded resort in Dubai
MUMBAI: Twentieth Century Fox Consumer Products has inked an international licensing partnership with Al Ahli Holding Group to build a Fox-branded theme park and resort in Dubai.
This will be the second 20th Century Fox World theme park and the first Fox-branded resort. The deal allows for a roll-out of up to three additional Fox-branded resorts in territories outside Dubai.
20th Century Fox World, Dubai, an immersive entertainment destination, will encompass themed lands featuring unique attractions, rides and retail outlets that will bring to life the studio’s iconic film and television franchises. The licensing partnership with AAHG also calls for the creation of the world’s first Fox-branded resort, where themed rooms and dining opportunities will offer visitors a chance to further immerse themselves in the entertainment brands and rich history of 20th Century Fox.
Highlights of 20th Century Fox World, Dubai will include:
– Theme park consisting of themed lands and attractions based on Fox properties, including, Ice Age, Rio, Planet of the Apes, Aliens, Predator, Night at the Museum and Titanic, The Simpsons and Sons of Anarchy.
– A broad attraction mix, ranging from media-based dark rides to thrill rides that will tell new stories based on Fox film and television brands.
– A themed retail street featuring unique shopping and dining based on Fox properties.
– The world’s first Fox-themed resort hotel.
“20th Century Fox World, Dubai is the second Fox theme park destination and marks an important step forward in our global theme park strategy. Fox World will be a world-class destination that will help fuel Dubai’s emergence as a global tourism destination. This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction,” said Twentieth Century Fox Consumer Products president Jeffrey Godsick.
Al Ahli Holding Group CEO Mohammed Khammas said, “AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion picture studios. We pride ourselves in understanding the pulse of the audience and catering to it with novel and breakthrough projects.”
“Fox’s rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add value to our latest offering in the global entertainment space. As part of our international deal with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the first location and additional Fox branded resorts that we hope to open across other territories in the future,” added Khammas.
“We are thrilled to partner with Al Ahli Holding Group on this exciting project. 20th Century Fox World, Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, including key international markets of Europe, Russia and China,” said Twentieth Century Fox Consumer Products senior vice president of global live and location based entertainment Greg Lombardo.
“The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer the consumers in the Middle East and global tourists visiting Dubai to experience world-class facilities with unique attractions and retail outlets that will take themed entertainment to a different level,” said AAHG director of investment and strategy Manoj Aheeray.
20th Century Fox World Dubai is slated to open in 2018, design and production services are being provided by Rethink Leisure & Entertainment.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
