MAM
20th Century Fox and Indiagames get ‘Buffy’ on mobile
MUMBAI: Twentieth Century Fox have teamed up with Indiagames to launch Buffy the Vampire Slayer on wireless.
A leading mobile entertainment developer – Indiagames has entered into an agreement with FOX L&M’s Wireless Entertainment group to bring wireless content based on the UPN television show Buffy the Vampire Slayer. The wireless content includes mobile games, wallpapers, screensavers, ring tones, and alerts.
Buffy the Vampire Slayer is a successful television series revolving around the life of a vampire slayer called Buffy (played by Sarah Michelle Gellar) – the chosen one- and her close group of friends. The team of do-gooders join hands to protect their hometown Sunnydale from evil and the undead in all incarnations.
The television series, which premiered in March 1997, is a re-invention of a character first written in 1992 for a feature film. Branded as a cult hit, the show is currently being aired in India on Star World. The show has an intensely loyal, global fan following, says an Indiagame release.
Previously, Indiagame has generated several games both for console (XBOX and PS2) and portable game devices (Game Boy Advance).
“Buffy the Vampire Slayer is a great property for the mobile generation—it’s global, youthful, fresh and works on several levels. Buffy is typical of the vast body of great TV and theatrical content that Fox has at its disposal, content perfect for translation into mobile content and cross-marketing synergies,” said Twentieth Century Fox, wireless entertainment, licensing and merchandising division, vice president Jim Beddows.
“Indiagames has already done a great job interpreting Fox’s The day after tomorrow into mobile content and we look forward to a similar effort for Buffy,” he added.
“Buffy is a sensation with youth across the world and has proven to be a hugely successful television and game franchise. Indiagames with its development and worldwide distribution strengths is best suited to get this cult brand to mobile phones across the world. We hope die-hard Buffy fans will enjoy the mobile experience,” offered Indiagames CEO Vishal Gondal.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
