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2014 ICC World T20 event logo unveiled
MUMBAI: With less than a year to go for the ICC World Twenty20 2014 in Bangladesh, the International Cricket Council (ICC) has launched the events logo in Dhaka.
The logo was unveiled at a gala event that was shown live on television in Bangladesh and in the presence of the ICC VP Mustafa Kamal and Bangladesh Cricket Board (BCB) President Nazmul Hassan.
The logo has been inspired by painted rickshaws which pack the streets of cities in Bangladesh cities. The event logo uses the colours of the Bangladesh flag with splashes of blue which represent Bangladesh‘s iconic waterways as well as being the ICC‘s own colour.
The T is made up of cricket stumps and the 0 in the T20 represents the cricket ball complete with Bangladeshi green seam while the white in the design lends an energetic, friendly and youthful feel to the logo.
For the first time, 16 men‘s teams will compete for the ICC World Twenty20 in Bangladesh 2014 alongside eight women‘s teams who include for the first time the hosts. The event will run from 16 March to 6 April 2014 and is scheduled to be played in four cities in Bangladesh – Mirpur, Chittagong, Sylhet and Cox‘s Bazar.
It has been designed in Australia by design company WiteKite, who also designed the ICC Cricket World Cup logo in 2011, the ICC World Twenty20 2012 Sri Lanka mark and the distinctive logo for the ICC Women‘s World Cup 2013 India.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
