MAM
2000 VIKRAMGAD RESIDENTS RECEIVE CUPS OF KINDNESS!
Mumbai: The COVID-19 pandemic induced lockdown created a major crisis in our country impacting the lives of many people. Understanding the struggle and plight of a major section of the society, Society Tea brought smiles to many faces through a tea drive.
With the thought of brewing a delightful cup of tea, Society Tea in October distributed 2000 tea packs to the families of Vikramgad district (Maharashtra) in association with NGOs – Kindness Unlimited (KU) and Making A Difference Foundation (M.A.D).
The initiative has successfully benefited more than 2,000 families of farmers and daily wage labourers from over 12 villages in the district.
Capturing the precious smiles and some joyous moments in the lives of the Vikramgad residents amidst the pandemic, through this initiative, Society Tea presents a documentation of the Tea drive, ‘Chai, tum chai nahi chahat ho!’
Link – https://drive.google.com/file/d/1XLuJkw0dQXTZzgHuvfb9TyND6X9K1joz/view
Commenting on the initiative, Karan Shah, Director, Society Tea said, “With the pandemic having taken a toll globally, it’s the farmers and daily wage labourers who have suffered the most. We, at Society Tea, wanted to contribute to this significant strata of society by bringing a smile to their faces with the nation’s favourite beverage, tea. Through tea, we are elated to have brewed some delightful memories with the residents of Vikramgad, Maharashtra. With the best interests of these people at heart, we hope and pray that they bounce back to the new normal in no time.”
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
