Brands
1Crowd invests Rs 2.5 cr in media tech brand Voiro
MUMBAI: Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by early stage investment fund 1Crowd and its investor community. The funds raised will be used by Voiro as growth capital for both domestic as well as international markets.
Voiro will use this investment to strengthen its team and platform. The company will also focus on building key partnerships as it aims to consolidate its India position and expand to new geographies. Voiro will leverage expertise from 1Crowd members to drive its ambitious plans. Cognizant Technology former executive vice president Mohan Kalyan will come on board as a director and will help Voiro during their next stage of growth.
Commenting on the investment, 1Crowd co-founder Anup Kuruvilla said, "1Crowd chose Voiro for its right blend of industry expertise and technological capabilities. We feel the analytics provided by Voiro are of great use to its clients as this helps not only to manage their inventory but also to monetize the same. The company’s deep understanding of the media industry and its pain points combined with a strong technology team that can build intelligent solutions to tackle these problems makes Voiro a company with strong potential in the digital publishing and advertising space.”
Voiro co-founder and CEO Kavita Shenoy said, “Voiro’s growth and technology curve has been steep since its inception, a testimony to its value proposition to the media, advertising, and digital publishing industry. We are glad for the investment from 1Crowd as it reaffirms Voiro’s strength and potential. These funds will enable us to write the next chapter in our growth as we look beyond the Indian market.”
Founded in 2014 by Kavita Shenoy and Anand Gopal, Voiro enables media and digital publishers through cloud-based technology solutions to achieve sharper monetization of their advertisements and helps to better leverage their data across sales, finance, and operations. Today, Voiro caters to a significant number of OTT players and digital publishers, making them one of the largest home-grown players in this space.
Voiro enables digital publishers by helping them to adapt to the changing content consumption pattern and helps manage their revenue better by streamlining workflow, harnessing data, and increasing efficiency through automation. Voiro currently powers some of the biggest OTT players, digital publishers, and media houses in India.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
