MAM
185 advertisers come under ASCI scanner for flouting guidelines
MUMBAI: In March 2015, the Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 185 out of 230 advertisements.
Out of 185 advertisements against which complaints were upheld, 81 belonged to the personal and healthcare category, followed by 57 advertisements in the education category, with 47 advertisements in other categories.
In the print and broadcast category, advertisements were upheld against TV Today Network limited, Times Network, Madhyamam Broadcasting Limited and Matrubhumi Printing & Publishing Co. Ltd. amongst others.
The CCC found the following claims in 81 health and personal care product or service advertisements to be either misleading or false or not adequately or scientifically substantiated and hence violating ASCI’s code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.
The advertisements against which complaints were upheld included Dr. Batra’s Homeopathy, Lifespan Diabetes & Cardiometabolic Clinic, Zee Laboratories, Hashmi Dawakhana, Sanjivani Homoeopathic Centre and Herbal Life Clinic amongst others.
In the education category, the CCC found following claims in the advertisements by 57 advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were upheld.
The advertisements against which complaints were upheld included SCIT Community College of IT & Management, St. Margaret Engineering College, ICS Coaching Centre and CL Educate Ltd amongst others.
Click here to read the full report
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
