MAM
1702 Digital taps Vishal Dhar to lead digital charge
MUMBAI: 1702 Digital is betting on experience to fuel its next growth spurt. The Mumbai-based consultancy, which bills itself as one of India’s fastest-growing full-service digital transformation shops, has appointed Vishal Dhar as vice president of digital—a move designed to muscle up its strategic firepower in an increasingly crowded market.
Dhar will lead digital strategy, performance marketing and innovation initiatives, working alongside the leadership team to sharpen the agency’s integrated offerings. His brief: drive large-scale campaigns that marry data-driven insights with creativity whilst delivering measurable results.
The appointment comes as 1702 Digital pushes to redefine how brands connect with audiences through what it calls a blend of creativity, technology and measurable impact. Translation: no fluff, all outcomes.
“I’m thrilled to join 1702 Digital at a time when the digital space is evolving faster than ever,” said Dhar. “The agency’s bold approach, creative agility and focus on impact-driven results resonate deeply with my own vision. I look forward to contributing to the next phase of 1702’s growth and driving success for our clients.”
1702 Digital co-founder Mihir Joshi welcomed the hire as a strategic upgrade. “Vishal’s experience and strategic mindset will further elevate our digital capabilities and strengthen our position as a leading partner for brands looking to achieve transformative growth through digital innovation.”
Founder & managing director Aanchal Arora doubled down on the sentiment. “His experience and understanding of the evolving digital landscape make him a perfect fit for our next phase of growth. As we continue to expand our digital ecosystem, Vishal’s leadership and strategic insight will play a pivotal role in elevating our capabilities and reinforcing 1702 Digital’s position as a creative powerhouse.”
The hire marks a key milestone in 1702 Digital’s expansion trajectory, signalling ambitions to move beyond fast-growing upstart status into established player territory. Dhar brings extensive experience across marketing, digital transformation and business growth—credentials the agency clearly believes will help it punch above its weight in pitches and delivery.
Whether 1702 Digital’s bet on seasoned leadership translates into the transformative growth its founders promise remains to be seen. But in an industry where digital expertise is currency and results are king, hiring someone who’s driven large-scale campaigns before is a sensible play. Now Dhar just needs to prove he can do it again—this time with 1702’s name on the work.
Brands
Anupam Sengupta joins L&T LTM in senior leadership role – strategy & global business development
AI and media tech veteran to steer global business push in CME vertical
MUMBAI: Larsen and Toubro has brought on board seasoned media and technology executive Anupam Sengupta in a senior leadership role within its LTM division, tasking him with shaping strategy and global business development for its communications, media and technology vertical.
In his new role at L&T LTM, Sengupta will focus on driving consulting-led growth, sharpening global go-to-market strategies, and building deep-tech partnerships, with a particular emphasis on AI-led transformation.
Sengupta joins from Camb.ai, where he served as business head for SAARC and Southeast Asia. There, he played a key role in establishing the company’s regional presence, accelerating adoption of voice AI solutions and securing high-profile enterprise partnerships.
His career spans more than two decades across AI infrastructure, SaaS, consumer technology and media, with leadership roles at companies such as immerso.ai and Eros Innovation, where he worked at the intersection of streaming, gaming and enterprise AI applications.
Earlier, Sengupta spent over a decade at Sony Group, leading digital sales and partnerships across South Asia and managing large P&L portfolios. His experience also includes stints at WPP Group, Zee Group and Standard Chartered Bank, giving him a cross-sector view of both media and non-media ecosystems.
Known for building high-value partnerships and scaling new business lines, Sengupta has worked across global markets, handling enterprise SaaS sales, strategic alliances and large deal cycles, often in emerging technology environments.
His appointment comes as Larsen and Toubro sharpens its focus on digital and media technology services, an area seeing strong demand as AI, streaming and content platforms converge.
With Sengupta at the helm of strategy and global growth initiatives, the company appears set to deepen its play in the fast-evolving media tech landscape, where scale, speed and smart partnerships increasingly define success.
