MAM
1702 Digital promotes Pranay Bhan to national creative director
New Delhi: Integrated digital marketing company, 1702 Digital has promoted Pranay Bhan to the role of national creative director.
Bhan will be responsible for elevating the creative wing of the agency and grooming mid-level talent along the way. The promotion comes on the heels of some successful campaigns like the Fortune Xpert and Superfood Khichdi launches, Edelweiss Tokio Life campaigns, Marico Cocosoul Influencer campaigns, Smaaash Video campaign, and new business growth under his supervision as the associate creative director, the agency said in a statement.
1702 Digital co-founder, Mihir Joshi said, “It has been an absolute pleasure seeing Bhan evolve with 1702 Digital over the last three years. His dedication towards fine-tuning every strategy has helped us grow by leaps and bounds. We’re extremely proud of his accomplishments and are eager to see his vision for the team and for brand 1702 Digital in the future.”
On his new role, Bhan said, “I am immensely grateful for the opportunities I have been exposed to in the last three years. I’m confident that my 17-o-Crew is ready to steer through whatever challenges the current economy has in store for us, and I am supercharged to take on 2021.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
